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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Putra, Danil Pratama
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Satisfaction As A Mediator In The Relationship Between Service Quality And Facilities To Student Loyalty Putra, Danil Pratama; Zulganef, Zulganef
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7953

Abstract

The purpose of this study was to determine the role of satisfaction in mediating the relationship between services and facilities with student loyalty at the National University of the Republic of Indonesia. The research method uses a quantitative approach and the analysis techniques used are descriptive analysis and SEM-PLS analysis. The source of this study uses primary data. Data collection in this study used a questionnaire. The sample of this study was 100 people. Based on the results of the descriptive analysis, it can be seen that product quality, product price, consumer satisfaction and repeat purchase interest according to respondents are still in the sufficient category. Based on the test results, it shows that student satisfaction functions as a significant mediator between services and facilities and student loyalty. This means that good services and facilities will increase student satisfaction, which will ultimately strengthen their loyalty to the university.
Co-Authors Zulganef Zulganef