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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset IPSSJ
Nafila Ratnaduhita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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PERAN MINAT, KREATIVITAS, DAN KONEKSI TERHADAP KEBERHASILAN PELAKU UMKM MAKANAN DI DESA SUMBEREJO Nafila Ratnaduhita; Haris Hermawan; Yohanes Gunawan Wibowo
Integrative Perspectives of Social and Science Journal Vol. 2 No. 03 Juli (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Abstract

Manajemen kewirausahaan merupakan aktivitas yang dilakukan oleh individu yang memiliki bakat, kemampuan, dan keterampilan dalam menciptakan, mengelola, serta mengembangkan sebuah usaha. studi ini berfungsi guna menghitung sampai mana peran minat, kreativitas, dan koneksi memengaruhi keberhasilan usaha UMKM makanan di Desa Sumberejo. teknik yang dipakai didalam studi ini yaitu kuantitatif dengan sampel sebanyak 77 anggota UMKM makanan. Variabel yang diteliti meliputi peran minat (X1), kreativitas (X2), koneksi (X3), serta keberhasilan usaha (Y). Perolehan sampel dilaksanakan dengan purposive sampling, yakni menyeleksi responden yang dianggap paling relevan dan sesuai dengan kriteria penelitian. Hasil dari studi menandakan bahwasannya minat, kreativitas, dan koneksi mempunyai dampak kesuksesan UMKM makanan di Desa Sumberejo.
Peran Minat, Kreativitas, dan Koneksi terhadap Keberhasilan Pelaku UMKM Makanan di Desa Sumberejo Nafila Ratnaduhita; Haris Hermawan; Yohanes Gunawan Wibowo
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i5.2116

Abstract

Entrepreneurial management is a process that involves the ability of individuals to create, manage, and develop businesses effectively in order to survive and compete in the midst of dynamic market changes. In this context, interest, creativity, and connections are important factors that can drive the success of a business, especially in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to analyze the influence of interest (X1), creativity (X2), and connection (X3) on business success (Y) in food MSME actors in Sumberejo Village. This study uses a quantitative approach with a survey method. The main instrument used in data collection is a questionnaire that has been tested for validity and reliability. The number of respondents in this study was 77 people, who were selected using purposive sampling techniques based on certain criteria such as the length of business and the type of food products produced. Data analysis was carried out using multiple linear regression with the help of statistical software. The results of the study show that the variables of interest, creativity, and connection simultaneously or partially have a positive and significant effect on the success of MSME businesses. Thus, MSME actors who have a high interest in entrepreneurship, are able to create product innovations, and have a wide network of relationships, tend to have a greater chance of achieving business success. This research suggests the need for entrepreneurship training that not only focuses on the technical aspects of production, but also the development of soft skills and social networks. Thus, the empowerment of MSMEs in rural areas will be more optimal and sustainable. These findings are expected to be a reference for village governments, training institutions, and other related parties in formulating strategies to strengthen MSMEs in rural areas.
Co-Authors Haris Hermawan Yohanes Gunawan Wibowo