Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal IJIE Journal of Learning on History and Social Sciences
Nilufar, Maratova
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Marketing and Management: As an Example of the Field of Culture and Art Nilufar, Maratova; Kholmuminov, Muminmirzo
International Journal on Integrated Education Vol. 6 No. 4 (2023): International Journal on Integrated Education (IJIE)
Publisher : Researchparks Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijie.v6i4.4246

Abstract

The article describes the current problems in organizing the activities of culture and art institutions, the issues of applying modern marketing and management concepts to the activities of organizations. Also, the issues of using innovative technologies in the organization of advertising of created works, i.e. art products, and special engagement with advertising design were raised and solutions were given.
Public Relations in the Arts, Liesure and Entertainment Fields (Uk Experience) Nilufar, Maratova
Journal of Learning on History and Social Sciences Vol. 1 No. 2 (2024): European Journal of Learning on History and Social Sciences
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ejlhss.v1i2.224

Abstract

This article aims to introduce students to public relations in the fields of arts, recreation and entertainment. The role of public relations and the strategies and tactics required by arts and recreation organizations were then explored using a variety of contemporary case studies. Then trends and issues affecting public relations in the sector, such as the rise of celebrity, were analyzed.
Co-Authors Kholmuminov, Muminmirzo