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Nilufar, Maratova
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Education

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Marketing and Management: As an Example of the Field of Culture and Art Nilufar, Maratova; Kholmuminov, Muminmirzo
International Journal on Integrated Education Vol. 6 No. 4 (2023): International Journal on Integrated Education (IJIE)
Publisher : Researchparks Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijie.v6i4.4246

Abstract

The article describes the current problems in organizing the activities of culture and art institutions, the issues of applying modern marketing and management concepts to the activities of organizations. Also, the issues of using innovative technologies in the organization of advertising of created works, i.e. art products, and special engagement with advertising design were raised and solutions were given.
Co-Authors Kholmuminov, Muminmirzo