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All Journal Indonesian Journal of Community Empowerment
Habil, Riski
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Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Other

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The Ethics of Using Information and Communication Technology (ICT) in Online Product Marketing in Jati Village, Tarogong District, Garut Regency Rosliani, Elin; Rahayu, Dinar; Nugraha, Yopi; Habil, Riski
Indonesian Journal of Community Empowerment (IJCE) Vol 4 No 03 (2023): Indonesian Journal of Community Empowerment (August)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v4i03.739

Abstract

In the current digital era, the use of social media has become an integral part of people's lives. However, this technological advancement also brings challenges and impacts that need to be addressed, particularly at the local level, such as in Desa Jati, Tarogong District, Garut Regency. The purpose of this research is to understand the ethics of using information and communication technology (ICT) in online product marketing and to promote wise use of social media at the village level. This research will employ a qualitative approach with a case study method. Data will be collected through interviews with various relevant stakeholders in Desa Jati, Tarogong District, including the village head, Village Consultative Body (BPD) members such as small and medium enterprises (SMEs), villagers, youth groups, community leaders, and local government officials. Additionally, content analysis of social media will be conducted to observe usage patterns and their impact on the village community. The results of this study are expected to provide a deeper understanding of the challenges and opportunities in building a wise digital society at the village level, as well as the ethics involved. Furthermore, strategies, education, and concrete steps will be proposed to ensure ethical practices in online promotion for the village, as it faces social changes resulting from digital technology advancements.
Assisting MSMEs in Utilizing Digital Marketing and Online Product Marketing Strategies in Jati Village, Tarogong District Rahayu, Dinar; Nugraha, Yopi; Rosliani, Elin; Habil, Riski
Indonesian Journal of Community Empowerment (IJCE) Vol 4 No 02 (2023): Indonesian Journal of Community Empowerment (May)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v4i02.731

Abstract

Digital marketing has become crucial for Micro, Small, and Medium Enterprises (MSMEs), especially when facing the challenges of the technological era. With technological advancements, the internet, and the digital revolution, MSMEs must be prepared to understand the use of social media to develop increasingly advanced technologies and meet the technological needs for small business development in the future. However, not all MSME operators in the Desa Jati community have yet been able to leverage technology to support their businesses. Addressing this issue, the aim and solution of this research is to provide Digital Marketing and Strategy assistance to these MSMEs. The program has shown significant positive impacts. Participants in the training have experienced improvements in their digital marketing knowledge and skills, as evidenced by their performance in evaluations.
Co-Authors Nugraha, Yopi Rahayu, Dinar Rosliani, Elin