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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Media Riset Bisnis Ekonomi Sains dan Terapan
Hakim, Ulil Akbar
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Building Sharia Bank Customer Loyalty Through a Religious Value-Based Approach and Service Satisfaction Hakim, Ulil Akbar; Jaharuddin, Jaharuddin
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 4 : Al Qalam (Juli 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i4.4709

Abstract

This study aims to analyze the impact of service quality, customer satisfaction, and trust on customer loyalty, considering religiosity as a moderating variable. The research was conducted on Islamic bank customers in Indonesia using a quantitative approach based on the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. Data were collected from 126 respondents, with 102 meeting the research criteria. The results indicate that customer satisfaction has the most significant influence on customer loyalty, while service quality and trust also positively contribute to loyalty, albeit to a lesser extent. Additionally, service quality and satisfaction significantly enhance customer religiosity, whereas trust does not show a significant effect on religiosity. Religiosity, while not directly affecting loyalty, serves as a moderating variable that strengthens the relationship between service quality and satisfaction with loyalty. The implications of this study emphasize the importance of enhancing customer experience through high-quality services aligned with Sharia principles, as well as fostering satisfaction and trust to build long-term loyalty. These findings provide practical insights for Islamic bank management to design strategies based on religious values to strengthen customer relationships. Furthermore, this study offers theoretical insights into the critical role of religiosity as a moderating factor in fostering customer loyalty in the Islamic banking sector.
ANALISIS PENERAPAN BUSINESS MODEL CANVAS (BMC) PADA NASI BOX KYBOKS Hakim, Ulil Akbar; Jaharuddin, Jaharuddin
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 1, No 4 (2023): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v1i4.123

Abstract

This study examines how the Business Model Canvas (BMC) is applied in the Kyboks rice box business. Kyboks is a unique and affordable business that faces challenges due to its remote locations. The researchers utilized BMC as a tool to map Kyboks’ business model and expand its market coverage. The research method involved descriptive research with a qualitative approach, and data was collected through interviews with a Kyboks business owner. The analysis of the collected data using a qualitative approach and BMC revealed that Kyboks incorporates all nine elements of the BMC in its operations. Kyboks targets Gen-Z, individuals in specific areas, office employees, and spicy food enthusiasts. The value propositions offered by Kyboks include good chili flavor, affordable prices, unique rice box combinations, and free delivery. Kyboks employs social media platforms, particularly Instagram, and word of mouth as distribution channels. To further expand its business reach, Kyboks should explore creative and innovative ideas, such as collaborating with influencers.Keyword: Business Model Canvas, Rice Box, Kyboks, Business Analyst 
Co-Authors Jaharuddin, Jaharuddin