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All Journal SANGKEP: Jurnal Kajian Sosial Keagamaan Da'watuna: Journal of Communication and Islamic Broadcasting
Julianta Pratama Pinem
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Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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THE ROLE OF DIGITAL COMMUNICATION IN REBRANDING THE IMAGE OF PT. ANGKASA PURA INDONESIA IN SOCIAL AND RELIGIOUS PERSPECTIVES Julianta Pratama Pinem; Isnaini, Muhamad; Menayang, Alfred P.
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 8 No. 2 (2025): Religion and Society in the Digital Age: Communication, Moderation, and Social
Publisher : UIN Mataram dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v8i2.14116

Abstract

This study examines the role of digital communication in the image rebranding process of PT. Angkasa Pura Indonesia, using a social and religious perspective. With the development of information technology and changing public expectations, companies are required to transform their identities through adaptive and valuable communication strategies. Digital communication has become a primary means of rebuilding a company's image by delivering messages that are more inclusive, interactive, and nuanced with social and religious values. In this context, digital media such as official websites, social media, and other digital platforms are used to instill the values of humanistic, transparent public service, reflecting local wisdom and a spirit of interfaith tolerance. This study uses a qualitative approach with descriptive analytical methods, focusing on how digital communication messages are structured and delivered by the company within the framework of its rebranding. The analysis shows that digital communication serves not only as a visual promotional tool but also as a dialogue space that enables the formation of new, positive perceptions of the company, particularly regarding social responsibility, service ethics, and respect for the cultural and religious diversity of airport users. Thus, rebranding through digital communication is a strategy that is not only aesthetic but also ethical and humanistic, in line with the socio-religious values prevailing in Indonesian society.
Dampak Digitalisasi pada Komunikasi Perusahaan: Tinjauan Sistematis Literatur tentang Adaptasi dan Perubahan Budaya Kerja Julianta Pratama Pinem
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.4582

Abstract

In today's modern and digital era, all movements are required to be carried out more quickly and precisely with digital technology as the main key. Digitalization has changed the way of communication within companies, allowing information to be conveyed and received quickly, anytime and anywhere. Companies need to adapt to changes in technology and work culture to remain competitive, although digitalization also brings challenges in communication and interaction. A work culture that supports innovation is important to create an environment that is adaptive to technological change and motivates employees to contribute to the innovation process. This research uses library methods. The library method is a method of collecting data by reviewing relevant books, literature, notes and reports without having to use primary or secondary data from the field. Literature studies are important for exploring theories related to research topics and helping researchers understand the current state of the field of science being researched. The research results show that digitalization has brought significant changes in HR management and company work culture, accelerating the flow of information and decision making. Digital technology increases collaboration and work efficiency, as well as facilitating more efficient communication processes. HR managers must adapt to new roles that require digital skills and strong managerial abilities. While digitalization provides many benefits, such as increased recruitment efficiency and in-depth analytics, challenges such as data security and the impact on employee mental health also arise
Co-Authors Menayang, Alfred P. Muhamad Isnaini