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All Journal Journal Of Fisheries Agribusiness
R, Muhammad Kadafi
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Education Immunology & microbiology Physics Other

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Pengaruh Daya Beli Masyarakat Terhadap Permintaan Ikan Malaja Di Kecamatan Tanggetada, Kabupaten Kolaka Gazali, Muhammad; Ningsih, Neneng Rahayu; R, Muhammad Kadafi
Journal Of Fisheries Agribusiness Vol. 3 No. 1 (2025): JOURNAL OF FISHERIES AGRIBUSINESS (APRIL)
Publisher : Program Vokasi UNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56190/jfa.v3i1.40

Abstract

This study aims to analyze the influence of consumers' purchasing power on the demand for Malaja fish in Tanggetada District, Kolaka Regency. The research employs a quantitative descriptive method with simple linear regression analysis. Data were collected through questionnaires distributed to 100 respondents who are consumers of Malaja fish. The independent variable is purchasing power, measured by income, while the dependent variable is demand, measured by purchase frequency and quantity. The results show a significant influence of purchasing power on demand, with a p-value of 0.012 (< 0.05). The coefficient of determination (R²) is 0.48, indicating that 48% of the variation in demand is explained by purchasing power. These findings highlight the important role of purchasing power, although other influencing factors remain unexamined
Co-Authors Muhammad Gazali Ningsih, Neneng Rahayu