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All Journal Innovative: Journal Of Social Science Research Jurnal Ilmu Komunikasi dan Sosial Politik
Ruskamila, Alina
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Humanities Computer Science & IT Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Other

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Eksistensi Media Cetak di Era Digital: Studi Kasus pada Media Harian Bhirawa Irfani, Ana Nahdiah; Ruskamila, Alina; Prayogo, Moh. Dey
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19723

Abstract

The digitalization era poses significant challenges to print media survival, including Bhirawa Daily. This qualitative case study explores Bhirawa Daily's survival strategies through interviews with editorial teams and digital documentation analysis using Miles and Huberman's interactive method. Results reveal a successful dual-platform strategy where Bhirawa maintains print publication while developing digital platforms including websites, Instagram, Facebook, and YouTube. A unique approach involves student interns managing creative digital content. Key challenges include declining advertising revenue, shifting consumer preferences, and operational cost imbalances. Despite obstacles like publication speed differences and stagnant print readership, Bhirawa overcame these through accelerated editorial processes and digital expansion. Digital platforms create new opportunities through social media integration and innovation. The study concludes that print media can survive the digital era through appropriate adaptation strategies, leveraging young talent and maintaining credibility as competitive advantages.
Representasi Standar Kecantikan Dalam Film “The Ugly Step Sister” Zaidan, Raihan; Ruskamila, Alina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the construction of beauty standards in the film The Ugly Stepsister released in 2025 and how these standards influence the identity formation of the main character. The research is based on the view that media plays an important role in shaping social perceptions of beauty. The film illustrates the pressure experienced by women to conform to the ideal physical appearance valued in Norwegian society. The method used is Roland Barthes’ semiotics from 1976 which consists of the stages of denotation, connotation and myth, with data collected through direct observation of several key scenes in the film. The findings show that Elvira’s actions such as removing her braces, undergoing nose surgery, engaging in extreme weight loss practices and applying eyelash extensions represent efforts to meet culturally institutionalized beauty standards. Using Stuart Hall’s representation theory from 1997 the study finds that the film not only presents reality but also constructs beauty as something that must be achieved through physical modification. The study concludes that The Ugly Stepsister demonstrates the strong social pressure placed on women to fulfill certain beauty expectations. Therefore critical awareness is needed in understanding media constructions so that women do not become trapped in oppressive aesthetic demands.
Co-Authors Irfani, Ana Nahdiah Moh. Dey Prayogo Zaidan, Raihan