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All Journal Innovative: Journal Of Social Science Research
Hakim, Fikri Nurrahman
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Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

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Transformasi Digital Bisnis Kuliner pada UMKM dengan penerapan ERP, SCM, CRM (Studi Kasus Es Teler & Ayam Bakar Bu Endang) Zega, Ahmad Iqbal; Hakim, Fikri Nurrahman; Farras, Irfan; Fahrezi, Rifky; Nurdiansyah, Teuku Fajar
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19762

Abstract

This study aims to analyze the current state of digitalization in Es Teler & Ayam Bakar Bu Endang, identify the information technology needs to support business management, and evaluate the potential implementation of an ERP system based on SAP. A qualitative approach was used, involving direct observation and in-depth interviews. The findings indicate that an ERP system such as SAP can assist in automating financial records, inventory management, and sales data tracking. Moreover, the CRM and SCM modules in SAP have the potential to enhance customer service efficiency and supply chain operations. Nevertheless, the primary challenges in implementation include budget constraints, limited infrastructure, and human resource readiness. Therefore, a phased digitalization strategy starting with essential module selection, basic employee training, and utilizing lightweight cloud-based SAP versions is recommended to initiate a sustainable digital transformation.
Co-Authors Fahrezi, Rifky Farras, Irfan Nurdiansyah, Teuku Fajar Zega, Ahmad Iqbal