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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Minfo Polgan (JMP) International Journal of Multidisciplinary Sciences and Arts
Ravel, Mutiha Aristo
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence of Zero Waste Packaging Adoption on Café Competitiveness in Medan through Food Delivery Applications Ginting, Hendro Sutomo; Ravel, Mutiha Aristo; Karo-Karo, Imran
International Journal of Multidisciplinary Sciences and Arts Vol. 4 No. 3 (2025): International Journal of Multidisciplinary Sciences and Arts, Article July 2025
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v4i3.6531

Abstract

As environmental awareness among consumers continues to rise, the use of eco-friendly packaging has become a potential business strategy to enhance a company’s competitive value. This growing awareness has encouraged culinary businesses to adopt sustainable practices, one of which is the implementation of zero waste packaging. This study aims to analyze the influence of zero waste packaging adoption on the competitive advantage of cafés in Medan City, taking into account the mediating role of customer satisfaction within the context of food delivery service applications. A quantitative approach was employed, using a survey method involving customers who actively use food delivery services from cafés. The theoretical framework is based on the Resource-Based View (RBV) and consumer behavior toward green innovation. Data were analyzed using Structural Equation Modeling (SEM). The results indicate that the adoption of zero waste packaging has a positive and significant effect on café competitiveness, both directly and indirectly through customer satisfaction as a mediating variable. These findings highlight the importance of integrating sustainability values into culinary business strategies to strengthen competitive advantage in an increasingly digital and environmentally conscious era.
Manajemen Pertanian Pasca Covid-19: Analisis Variabel yang Mempengaruhi Keberlanjutan Sektor Pertanian Ravel, Mutiha Aristo; Ginting, Hendro Sutomo; Nababan, Junerdi; Sinaga, Royanti
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15301

Abstract

Pandemi Covid-19 telah menimbulkan tantangan besar bagi perekonomian global, termasuk Indonesia, yang mengalami kontraksi signifikan. Namun, sektor pertanian menunjukkan resiliensi dengan tetap menjadi penopang ketahanan pangan dan perekonomian nasional. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keberlanjutan sektor pertanian pasca Covid-19, dengan menekankan empat variabel utama: adopsi teknologi digital, ketahanan rantai pasok, ketersediaan input pertanian, dan dukungan kebijakan pemerintah. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 150 petani di delapan provinsi utama penghasil pangan di Indonesia, yang dipilih melalui teknik purposive sampling. Data dianalisis menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS, disertai uji asumsi klasik, uji t, uji F, dan koefisien determinasi (R²). Hasil analisis menunjukkan bahwa seluruh variabel independen berpengaruh positif dan signifikan terhadap keberlanjutan sektor pertanian, baik secara parsial maupun simultan. Adopsi teknologi digital (X1) menjadi variabel paling dominan dengan koefisien Beta tertinggi, diikuti oleh dukungan kebijakan pemerintah, ketahanan rantai pasok, dan ketersediaan input pertanian. Nilai Adjusted R² sebesar 0,602 mengindikasikan bahwa 60,2% variasi keberlanjutan pertanian dapat dijelaskan oleh model, sedangkan sisanya dipengaruhi faktor lain di luar penelitian ini. Temuan ini menegaskan pentingnya strategi pembangunan pertanian pasca pandemi yang berorientasi pada transformasi digital, diversifikasi distribusi, ketersediaan input berkelanjutan, dan kebijakan pemerintah yang inklusif. Penelitian ini memberikan kontribusi praktis bagi pengambil kebijakan, pelaku usaha pertanian, dan pemangku kepentingan lain dalam merumuskan strategi adaptif untuk memperkuat ketahanan pangan dan keberlanjutan sektor pertanian di Indonesia.
Optimalisasi skill digital marketing berbasis ICT untuk siswa SMK jurusan akuntansi dan perkantoran Nababan, Junerdi; Sembiring, Asha; Hazimah, Zulfa; Kusnadi, Kusnadi; Ravel, Mutiha Aristo
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 6 (2025): November (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i6.34283

Abstract

Abstrak Perkembangan teknologi digital menuntut peningkatan keterampilan digital marketing yang berbasis teknologi informasi bagi siswa SMK, khususnya jurusan Akuntansi dan Perkantoran. Program pengabdian kepada masyarakat ini bertujuan mengoptimalkan skill digital marketing berbasis ICT untuk siswa SMK Akuntansi dan Perkantoran SMK Negeri 1 Kutalimbaru. Kegiatan ini diikuti oleh 24 siswa sebagai mitra sasaran yang memperoleh pelatihan praktik pembuatan katalog produk digital menggunakan Canva, pembuatan laporan respons kampanye menggunakan Excel dan Google Sheets, analisis data pelanggan dari form pemesanan, serta penjadwalan konten dan follow-up pelanggan. Metode pelaksanaan menggunakan pendekatan Project Based Learning dengan kombinasi ceramah, praktik langsung, diskusi, dan evaluasi. Hasil pelatihan menunjukkan peningkatan kemampuan siswa dalam menguasai alat digital yang relevan dengan kebutuhan industri 5.0, tercermin dari kemampuan mereka membuat materi promosi digital yang profesional dan laporan analisis data kampanye yang informatif. Program ini berkontribusi pada peningkatan daya saing lulusan SMK dalam menghadapi tantangan dunia kerja digital dan mendukung transformasi pendidikan vokasi berbasis ICT. Kata kunci: pengabdian masyarakat; pelatihan; digital marketing; ICT; SMK akuntansi dan perkantoran. Abstract The development of digital technology requires an increase in information technology-based digital marketing skills for vocational school students, especially those majoring in accounting and office administration. This community service program aims to optimize ICT-based digital marketing skills for vocational high school students in the Accounting and Office Administration departments at State Vocational High School 1 Kutalimbaru. The program was attended by 24 students as target participants who received practical training in creating digital product catalogs using Canva, generating campaign response reports using Excel and Google Sheets, analyzing customer data from order forms, and scheduling content and customer follow-ups. The implementation method used a Project-Based Learning approach combined with lectures, hands-on practice, discussions, and evaluations. The training results demonstrated an improvement in students' ability to master digital tools relevant to Industry 5.0 needs, reflected in their ability to create professional digital promotional materials and informative campaign data analysis reports. This program contributes to enhancing the competitiveness of vocational school graduates in facing the challenges of the digital workplace and supports ICT-based vocational education transformation. Keywords: community service; training; digital marketing; ICT; vocational school of accounting and office administration.
Co-Authors Ginting, Hendro Sutomo Hazimah, Zulfa Karo-Karo, Imran Kusnadi Nababan, Junerdi Sembiring, Asha Sinaga, Royanti