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Pengaruh Brand Trust, Perceived Value dan Customer Engagement Terhadap Purchase Decision Produk Skintific pada Kalangan Generasi Z di Kalianda: Penelitian Rif Hatul Aliyah; Tamam; Saodin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2014

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Trust, Perceived Value, dan Customer Engagement terhadap Purchase Decision produk Skintific pada kalangan Generasi Z di Kalianda baik secara persial maupun simultan. Jenis penelitian ini adalah kuantitatif, dengan menggunakan pendekatan eksplanatoris dan teknik pengambilan sampel menggunakan teknik non-probability sampling melalui purposive sampling. Sampel terdiri dari 136 responden Generasi Z di Kalianda yang telah membeli produk Skintific. Pengambilan data dilaksanakan dengan mendistribusikan kuesioner secara daring menggunakan platform Google Form, kemudian data yang terkumpul dianalisis dengan memanfaatkan perangkat lunak SPSS versi 25.Berdasarkan hasil analisis secara persial bahwa variabel Brand Trust berpengaruh positif dan signifikan terhadap Purchase Decision produk skintific dengan thitung 2,758 > ttabel 1.65639 dan tingkat signifikansi yaitu 0,007 < dari 0,05, kemudian variabel Perceived Value berpengaruh positif dan signifikan terhadap Purchase Decision produk skintific dengan thitung 3,785 > ttabel 1.65639 dan tingkat signifikansi yaitu 0,000 < dari 0,05,selanjutnya variabel Customer Engagement berpengaruh positif dan signifikan terhadap Purchase Decision produk skintific dengan thitung 3,147 > ttabel 1.65639 dan tingkat signifikansi yaitu 0,002 < dari 0,05. Hasil uji hipotesis ke empat dibuktikan bahwa secara simultan Fhitung 17, 214 > Ftabel 2,67 dengan tingkat signifikansi 0,00 < 0,05. Sehingga dapat disimpulkan bahwa ketiga variabel Brand Trust (X1), Perceived Value (X2), dan Customer Engagement (X3) berpengarun positif dan signifikan terhadap Purchase Decision (Y).
Pengaruh Kualitas Produk dan Pengalaman Pelanggan Terhadap Loyalitas Pelanggan Aplikasi Netflix di Kecamatan Kalianda: Penelitian Siti Berliana Nuraziza Pubaya; Tamam
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2240

Abstract

This study aims to determine the effect of Product Quality (X₁) and Customer Experience (X₂) on Customer Loyalty (Y) of the Netflix application among Generation Z in Kalianda District, both partially and simultaneously. This type of research is quantitative using an explanatory approach, and the sampling technique is non-probability sampling with a purposive sampling method. The sample in this study consisted of 140 respondents in Kalianda District who have used Netflix services. Data collection was carried out through the distribution of online questionnaires based on a Likert scale, and the data obtained were analyzed using SPSS software version 26. Based on the results of the partial analysis (t-test), it was found that the Product Quality variable has a positive but insignificant effect on Customer Loyalty, with a calculated t of 1.490 < t-table 1.658 and a significance value of 0.140 > 0.05. The Customer Experience variable has a positive and significant effect on Customer Loyalty, with a calculated t of 6.871 > t-table 1.658 and a significance value of 0.000 < 0.05. While the results of the simultaneous test (F-test) show that the calculated F is 58.519 > F-table 3.06 with a significance level of 0.000 < 0.05, and degrees of freedom df1 = 2 and df2 = 137.
Pengaruh Fasilitas dan Kualitas Pelayanan terhadap Kepuasan Wisatawan pada Pemandian Air Panas Way Belerang Kecamatan Kalianda: Penelitian Yudha Pratama Rusly; Tamam
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2267

Abstract

The tourism sector in Indonesia is one of the service economic sectors that has bright prospects, but currently it has not shown a role that is in accordance with expectations in the development prospects in Indonesia. In the current era of globalization, tourism development is a top priority in supporting the development of a region. This study aims to determine the Effect of Facilities and Service Quality simultaneously on Tourist Satisfaction at the Belerang Hot Springs in Kalianda District. The sampling technique in this study used the Purposive Sampling method with a sample of 120 people. With the data collection technique using a questionnaire that has been tested for validity and reliability, the data analysis used is multiple regression analysis. The results of this study concluded that 1) Facilities have a positive effect on Tourist Satisfaction at the Kalianda District Hot Springs, Facilities with a regression coefficient in this study have a value of 0.196. 2) Service Quality has a positive effect on Tourist Satisfaction at the Kalianda District Hot Springs, Service Quality with a regression coefficient in this study has a value of 0.650. 3) Facilities and Service Quality Simultaneously have a positive effect on Tourist Satisfaction at Kalianda Hot Springs. This is proven by the results of the simultaneous f test in this study, which obtained a value of f count 43,352> f table 2.68 with a significance level of 0.000, which means that the hypothesis in this study, namely H3, is accepted and Ho is rejected.
Co-Authors Rif Hatul Aliyah Saodin Siti Berliana Nuraziza Pubaya Yudha Pratama Rusly