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All Journal Master Manajemen Ardhi: Jurnal Pengabdian dalam Negri
Padly Nahampun
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering

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Strategi Manajemen Perubahan Perusahaan di Era Digital Pupung purnamasari; Agung Bagus Presetyo; Ade Syahrozi; Padly Nahampun
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.971

Abstract

Change management is an approach taken by individuals or organizations to move from previous conditions to a better future. In the midst of rapid advances in digital technology, business organizations are required to be able to adapt in order to remain competitive. Digital transformation brings fundamental changes in various operational aspects, so companies need to make adjustments, not only in terms of technology, but also in terms of work culture, organizational structure, and the mindset of their human resources. This research aims to discuss concepts and practical approaches in managing business organizational change in the digital era, so that the digital transformation process can be carried out with careful planning and appropriate strategies. This research was conducted using the literature study method, referring to various sources such as e-books and previous journals. The results showed that changes in organizations are usually driven by common goals that are adjusted to the increasingly rapid development of technology. Change is inevitable and must be managed in a structured way to produce a positive impact. Through proper change management, organizations can increase effectiveness and innovation so that they can survive and thrive in global competition. Digital transformation that is carried out thoroughly and sustainably will create organizational readiness to face the changing dynamics in this digital era.
Mendorong UMKM Naik Kelas: Integrasi Aspek Hukum Usaha, Manajemen Branding, dan Ekosistem Digital Marketing Erin Soleha; Muhamad Iqbal; Padly Nahampun; Nuri Dwi Cahyani; Afrilia Putri; Lulu Ramadhani; Muhammad Faizal Nur Setiawan; Rhenald Bayu Ardhi Arifin
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 4 No. 4 (2026): Agustus: ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v4i4.2185

Abstract

However, based on observations in Sukaraya Village, many MSME operators still lack business legal status specifically, a Business Identification Number (NIB) and have not yet utilized digital marketing tools. This situation stems from business owners’ limited understanding of the importance of legal compliance and business branding. This study aims to identify the challenges faced by MSME operators and describe the mentoring efforts undertaken, including the issuance of NIBs, the creation of business banners, the design of logos and product stickers, and the registration of business locations on Google Maps to enhance business identity, legal status, and visibility. The study employs a qualitative descriptive method with data collection techniques involving observation, interviews, and documentation. The results of the study indicate that this mentoring program has improved MSME owners understanding of the importance of business legality while strengthening their promotional strategies and business competitiveness through the use of branding media and digital platforms. Thus, this mentoring program is expected to support the sustainability and development of MSMEs in Sukaraya Village.Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting the local economy.
Co-Authors Ade Syahrozi Afrilia Putri Agung Bagus Presetyo Erin Soleha Lulu Ramadhani Muhamad Iqbal Muhammad Faizal Nur Setiawan Nuri Dwi Cahyani Pupung Purnamasari Rhenald Bayu Ardhi Arifin