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Nurseno, Bertadi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Media Sosial dan Brand Ambassador Terhadap Minat Beli Konsumen Pada Produk Wardah di Jakarta Pusat Luthfi, Alaika Putri Nafa'ni; Nurseno, Bertadi
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 1: Februari 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i1.4883

Abstract

This research aims to determine the influence of Social Media and Brand Ambassador on Purchase Intention for Wardah products in Central Jakarta. The research method employed is Non-probability Sampling, specifically using Convenience/Accidental Sampling, with 100 respondents. Data collection was conducted through questionnaires distributed to respondents via social media using Google Forms. The instrument testing techniques used include Validity and Reliability tests. Data analysis methods include Classical Assumption tests, Multiple Linear Regression Analysis, ttests, f-tests, and the Coefficient of Determination. The results indicate that Social Media (X1) significantly influences Consumer Purchase Intention (Y) for Wardah brand products. Additionally, Brand Ambassador (X2) significantly affects Consumer Purchase Intention (Y) for Wardah brand products.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Angkringan Muhibbin Kemayoranjakarta Pusat Novita, Salsabil Nabila; Rahmadi, Heksawan; Nurseno, Bertadi
JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i6.3746

Abstract

Angkringan is a concept of food stores operate on the outskirts of roads or sidewalks. The concept of angkringan highlights from business people in Blora to innovate by changing ordinary angkringan on the side of the road becomes like a cafe or a place to eat modern. Modern Angkringan is growing rapidly along withpopularity of culinary tourism. Not only the concept of angkringan changed like the cafe, they even offer live acoustics on certain days. To attract customers from the upper middle class, they promoting cafes with angkringan label. Angkringanhas a menu various simple snacks include various fried foods and satay which also known as sundukan, in addition to providing a variety of warm drinks such as tea, ginger, and coffee. Typical dishes from the angkringan menu famous is ricewrap, or also known as Sego Kucing or Nasi Kucing (because of its small portion), which is served with tempeh Fry and small pieces of Whitefish or anchovies. The purpose of this research is to discover, develop and testsomething true and real opinion on the object under study. Technique data collection using questionnaires. This research uses quantitative methods with independent variables that influence the quality Service and Price and the dependent variable is customer loyalty Warung Angkringan WM Kemayoran. Population in this study as much 130 respondents. Data collection techniques using questionnaires.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS MCDONALD'S SUNTER BARAT) Ardiyana, Friska; Nurseno, Bertadi
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 3: Juni 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i3.4091

Abstract

The purpose of this study is to determine how the effect of independent variables, namely Product Quality, Price, and Promotion on the dependent variable, namely Purchase Decision. The object of research used in this study is McDonald's Sunter Barat consumers. This research is a quantitative research. The sample in this study amounted to 97 respondents taken using accidental sampling techniques. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis used is multiple linear regression analysis, t test, F test, and determinant coefficient. Data processing tools used in this study SPSS program version 26. The results in this study show that based on the t test obtained the variables Product Quality, Price and Promotion partially have a positive and significant effect on Purchase Decision. Similarly, simultaneously the variables of Product Quality, Price, and Promotion have a positive and significant effect on Purchase Decision at McDonald's Sunter Barat.
Co-Authors Ardiyana, Friska Luthfi, Alaika Putri Nafa'ni Novita, Salsabil Nabila Rahmadi, Heksawan