Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal E-JRM
Pandora, Calista Mina
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : E-JRM

 1 
Pengaruh Influencer, Citra Merek, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare Somethinc (Studi Kasus Mahasiswa Kecamatan Lowokwaru, Kota Malang) Pandora, Calista Mina; Arifin, Rois; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the influence of influencers, brand image, price, and product quality on the purchase decision of Somethinc skincare products. The research was conducted on university students residing in the Lowokwaru District of Malang City. This study employed a quantitative approach with data collected through an online questionnaire from 100 respondents. The analysis method used was multiple linear regression. The results show that simultaneously, all independent variables significantly affect the purchase decision. Partially, influencer, brand image, and product quality had a significant effect, while price did not. These findings provide strategic implications for local skincare companies to enhance digital marketing and maintain product quality Keywords: Influencer, Brand Image, Price, Product Quality, Purchase Decision 
Co-Authors Kartika Rose Rachmadi Rois Arifin