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All Journal Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi
Hadmar, Andi Asnur Pranata Muhibah
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Economics, Econometrics & Finance Education Library & Information Science

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Pengukuran Kinerja Keuangan Melalui Laporan Keuangan: Studi Kasus pada PT Gudang Garam Tbk Andrianie, Ayu; Widjayanti, Wahyu; Yenny, Lince Afri; Hadmar, Andi Asnur Pranata Muhibah
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 3 No. 2 (2025): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v3i2.140

Abstract

A company's development can be measured from its financial aspects, as outlined in a detailed annual financial report. The financial performance assessment process is crucial in assessing the stability and long-term prospects of a business entity. The purpose of this study is to compare the financial performance of PT Gudang Garam Tbk, listed on the Indonesia Stock Exchange (IDX), for the 2021-2023 period. The method used in this study is quantitative descriptive analysis, using secondary data obtained from the IDX financial reports and the company's official website. The financial ratios used in the analysis are the Liquidity Ratio, Solvency Ratio, and Profitability Ratio. The results indicate that, in terms of profitability, the company's performance is considered poor, reflecting a decline in efficiency in generating profits. In terms of liquidity, although the Current Ratio shows a good figure, the Quick Ratio and Cash Ratio are still below industry standards, indicating limitations in the company's ability to meet short-term obligations with its most liquid assets. Meanwhile, the solvency aspect shows a relatively good condition because the value is below the industry standard, indicating the company has a low debt risk and sufficient ability to meet its long-term obligations. It can be concluded that the financial performance of PT Gudang Garam Tbk during this period showed varying results in each aspect analyzed.
Pengaruh Brand Ambassador, Kemudahan Penggunaan dan Kepercayaan terhadap Minat Berinvestasi pada Aplikasi Bibit Herawati, Septi; Saktiendi, Evan; Yenny, Lince Afri; Hadmar, Andi Asnur Pranata Muhibah; Widjayanti, Wahyu; Andrianie, Ayu; Adam, Gifari
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 3 No. 4 (2025): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v3i4.204

Abstract

Various technology-based investment applications are developing in Indonesia, one of which is Bibit. This platform offers investments in mutual funds and stocks, which are increasingly popular among the general public. However, several factors still influence investment interest. This study aims to understand the influence of brand ambassadors, ease of use, and trust on investment interest in the Bibit. The method used is quantitative with primary data collected through an online questionnaire to 100 respondents drawn using a purposive sampling technique. Data analysis tools used IBM SPSS Statistics 30 through validity and reliability tests, classical assumption tests, and multiple linear regression tests. The results of this study indicate that partially the brand ambassador and ease of use variables influence investment interest, while the trust variable does not influence investment interest in the Bibit. While simultaneously the brand ambassador, ease of use and trust variables influence investment interest in the Bibit. of the three independent variables, the variable with the greatest influence on investment interest is the ease of use variable which is indicated by the magnitude of the regression coefficient value of 0.369 or equal to 36.9%.
Co-Authors Adam, Gifari Andrianie, Ayu Herawati, Septi Saktiendi, Evan Widjayanti, Wahyu Yenny, Lince Afri