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Wijayanto, Yeremia
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Economics, Econometrics & Finance Social Sciences

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Literasi Digital Untuk Purna Karya: Pemanfaatan Gadget Sebagai Media Promosi Dan Pemasaran Di Era Digital Di Kampung Poncowolo Semarang Wijayanto, Yeremia; Prono Ardoko; Pamungkas Hapsari
TEMATIK Vol. 5 No. 2 (2025): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tematik.v5i2.12379

Abstract

Kegiatan pengabdian ini dilatarbelakangi oleh kebutuhan akan pemberdayaan ekonomi purna karya di Kampung Poncowolo, Kelurahan Pindrikan Lor, Kecamatan Semarang Tengah, Kota Semarang yang memiliki potensi sosial tinggi namun belum maksimal dalam memanfaatkan teknologi digital untuk kegiatan usaha. Tujuan dari kegiatan ini adalah untuk meningkatkan kesadaran, pengetahuan, dan keterampilan promosi digital melalui pemanfaatan gadget bagi para purna karya. Metode pelatihan yang digunakan adalah pendekatan partisipatif dengan strategi learning by doing yang memungkinkan peserta belajar melalui praktik langsung. Evaluasi kegiatan dilakukan melalui pre-test dan post-test serta observasi keterlibatan peserta. Hasil menunjukkan peningkatan pengetahuan hingga 84%, keterampilan sebesar 79%, dan kepercayaan diri mencapai 88%. Secara kualitatif, 92% peserta merasa lebih siap dan percaya diri menggunakan gadget untuk promosi usaha mikro. Simpulan dari kegiatan ini menunjukkan bahwa metode pelatihan partisipatif sangat efektif dalam membangun kapasitas digital purna karya dan membuka peluang untuk pengembangan ekonomi komunitas di wilayah urban. Kata kunci: literasi digital; purna karya; pelatihan partisipatif; promosi digital; pemberdayaan ekonomi
Analysis of the Influence of Employee Empowerment, Motivation, and Job Satisfaction on the Performance of Members of the Narcotics Division, Central Java Regional Police Hapsari, Pamungkas; Wijayanto, Yeremia; Ardoko, Prono
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.570

Abstract

This study aims to examine and analyze the effect of employee empowerment on the performance of members of the Narcotics Division, Central Java Regional Police. It also seeks to explore the impact of motivation and job satisfaction on the performance of the same members, as well as the combined effect of employee empowerment, motivation, and job satisfaction on their performance. The research method used is a quantitative approach, with data collected through questionnaires. The questionnaire is a data collection tool in which a list of questions/statements is distributed to respondents in order to obtain their responses. The analysis results show that employee empowerment does not significantly affect the performance of members of the Narcotics Division, Central Java Regional Police. Motivation has a significant effect on the performance of the members, and job satisfaction also significantly influences their performance. Together, the variables of empowerment, motivation, and job satisfaction significantly affect the performance of members of the Narcotics Division, Central Java Regional Police.
Stimulus To Improve Customer Experience In Indonesia's Cargo Shipping Service Industry Wijayanto, Yeremia; Ardoko, Prono; Hapsari, Pamungkas
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.551

Abstract

Studies on customer experience have many links between stimuli and customer responses: cognitive, affective, social, physical, and sensory. Still, there have not been many in-depth studies on how these stimuli are obtained due to the limited empirical studies on stimuli that can affect customer experience. This research was conducted to identify and assess the most potent stimulus influencing customer experience in Indonesia's cargo shipping service industry. The Analytic Hierarchy Process (AHP) technique evaluated the significance of the customer experience stimulus criteria and sub-criteria. Nine senior managers with experience in the cargo shipping industry were asked to participate in this research. The results show that the internal stimulus has the most decisive importance, followed by the dynamic interaction between the stimulus and the external stimulus. Globally, the calculation results reveal that the elements of service quality, company capabilities, and communication processes have a high weight compared to other elements that make up the customer experience stimulus. At the end of the study, the theoretical and managerial implications and recommendations for further research are presented.
The Effect of Service Quality on Consumer Satisfaction at Ambarawa Traditional Market Ardoko, Prono; Wijayanto, Yeremia; Hapsari, Pamungkas
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.590

Abstract

This study aims to determine the effect of tangible factors on consumer satisfaction at Ambarawa Traditional Market, to examine the influence of reliability on consumer satisfaction at Ambarawa Traditional Market, to explore the impact of responsiveness on consumer satisfaction at Ambarawa Traditional Market, to analyze the effect of assurance on consumer satisfaction at Ambarawa Traditional Market, and to understand the influence of empathy on consumer satisfaction at Ambarawa Traditional Market. This research utilizes a quantitative descriptive approach, describing the factual conditions based on collected data and questionnaires from direct field observations. The population in this study includes the customers of Ambarawa Traditional Market during the months of June, July, and August. A sample of 35 participants was selected. The analysis was conducted descriptively using frequencies and percentages, as well as Multiple Linear Regression analysis. The findings of this study indicate that tangible factors significantly influence consumer satisfaction. Reliability has a significant effect on consumer satisfaction. Responsiveness significantly affects consumer satisfaction. Assurance significantly impacts consumer satisfaction. Empathy also significantly influences consumer satisfaction. This study is beneficial for both internal and external evaluations for all stakeholders at Ambarawa Traditional Market.
Co-Authors Ardoko, Prono Hapsari, Pamungkas Pamungkas Hapsari Prono Ardoko