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All Journal Jurnal Ilmu Komunikasi Jurnal Ilmiah Multidisiplin Indonesia
Annisa Husnusyifa
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Agriculture, Biological Sciences & Forestry Computer Science & IT Earth & Planetary Sciences Engineering Languange, Linguistic, Communication & Media Physics

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Digital Marketing as a Communication Strategy @Akaalshopbdg in Increasing the Zero Waste Lifestyle of Bandung Society Hikmah Hamidah; Ummu Salamah; Annisa Husnusyifa
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 06 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), July 2025
Publisher : Sean Institute

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Abstract

This study examines the effectiveness of digital marketing as a communication strategy for the Instagram account @akaalshopbdg to educate and encourage the people of Bandung to adopt a zero-waste lifestyle. This study also aims to assess the extent to which digital marketing can play a role in increasing the interest and awareness of the people of Bandung to start implementing a low-waste lifestyle. The methods used in this study are qualitative and content analysis methods. With in-depth interviews with the owner and content creators to understand how the communication strategy is designed and how to implement it through digital marketing. The results of the study show that the effectiveness of digital marketing and a good and planned communication strategy are very influential in increasing awareness and interest in changing the zero-waste lifestyle of the people of Bandung. In addition, interactive educational content and two-way communication are needed to attract consumers emotionally, as well as consistent visual content and incentive strategies by creating product bundling can attract more interest significantly and are able to increase awareness and educate the people of Bandung to adopt a zero-waste lifestyle. These findings confirm that digital marketing is not only effective in good marketing but is also able to provide insight into building social behavior towards environmental change. This research is able to provide an important contribution to UMKM who are developing good and effective digital marketing that also has a social impact.
Pengembangan Soft Skills Komunikasi Interpersonal Mahasiswa dalam Program Kampus Mengajar: Analisis Teori Difusi Inovasi Laisya Josefhani Putri; Ummu Salamah; Annisa Husnusyifa
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4988

Abstract

This study explores how students develop their interpersonal communication skills through the Kampus Mengajar program at Universitas Garut. The focus is on how students adapt and learn to communicate within their partner school environments, and how the program’s duration and social support play a role in this process. Using a qualitative approach, data were gathered through interviews, observations, and documentation.Findings reveal that the development of interpersonal communication soft skills occurs gradually and is strongly influenced by sufficient adaptation time, support from supervisors, school teachers, peer interactions, and community engagement. The process involves not only technical communication aspects but also building warm, trusting, and empathetic relationships. Students learn to adjust their communication style according to the characteristics and needs of students as well as the surrounding cultural environment. Intensive interaction and ongoing guidance are key factors in strengthening students’ interpersonal communication skills during the program. These findings illustrate that developing soft communication skills is a dynamic process involving various social elements and adequate time.
Cyberbullying di Media Sosial: Studi Netnografi Komentar Netizen di Akun TikTok @garutupdate_ Abde Rizky Supriadi; Zikri Fachrul Nurhadi; Annisa Husnusyifa
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5710

Abstract

This research is motivated by the widespread use of TikTok as a popular social platform in Indonesia, which simultaneously presents the phenomenon of cyberbullying in the comments column of popular accounts such as @garutupdate. This research aims to reveal how the phenomenon of cyberbullying emerges and develops in the comment section of the TikTok account @garutupdate_, as well as the factors influencing interaction patterns among netizens in this digital space. Data collection techniques in research use observation, interviews, literature studies and documentation. Using a netnographic method, the researcher observed the online community’s activities, analyzed comments, and conducted interviews with active users to gain deeper insight into the dimensions of culture, interaction, online traces, and engagement. The findings show that local culture, spontaneous habits, and a high level of tolerance toward negative comments are the main triggers for the emergence of cyberbullying behaviors. This research focuses on cyberbullying practices on the local TikTok news account garutupdate, presenting novelty through an analysis of the influence of local content and regional languages ​​in shaping and normalizing cyberbullying patterns in the Garut community. Findings indicate the dominance of sarcasm, appearance-based insults, and racially and ethnically biased comments expressed through local terms and emojis, supported by a casual, go-with-the-flow culture and tolerance of negative comments, so that these behaviors are considered normal despite their psychological impact on victims. The research highlights the urgency of digital literacy and active moderation to create a healthy discussion space on local platforms.
Co-Authors Abde Rizky Supriadi Hikmah Hamidah Laisya Josefhani Putri Ummu Salamah Zikri Fachrul Nurhadi, Zikri Fachrul