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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Intelek Insan Cendikia
Ade Dhitta Vianda
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Green Marketing, Kualitas Produk, dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Produk Skincare Scarlett Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh Ade Dhitta Vianda; Siti Maimunah; Chalirafi Chalirafi; Khairina Abdurrahman
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Green Marketing, kualitas produk, dan kepercayaan konsumen terhadap keputusan pembelian produk Skincare  Scarlett di kalangan Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Metode yang digunakan adalah kuantitatif. Data dikumpulkan melalui kuesioner yang dibagikan kepada 100 responden yang dipilih dengan teknik pengambilan sampel non probability. Analisis data dilakukan menggunakan Regresi Linier Berganda dan juga pengujian hipotesis dengan alat bantu aplikasi e-views 12. Hasil penelitian menunjukkan bahwa Green Marketing berpengaruh positif dan  signifikan terhadap keputusan pembelian dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian sedangkan kepercayaan konsumen memiliki pengaruh positif namun tidak signifikan terhadap keputusan pembelian.
ANALYSIS OF CASH FLOW STATEMENTS TO ASSESS FINANCIAL PERFORMANCE IN TELECOMMUNICATIONS COMPANIES ON THE INDONESIA STOCK EXCHANGE Qhisthina Atikah; Ade Dhitta Vianda; Ratna Sari Siregar; Abdur Rasyid Zasri; Ulya Liana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 10 (2023): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i10.271

Abstract

Companies must observe and analyze company performance in order to survive, one of which is by analyzing financial performance from the financial side of the financial statements. One way to measure a company's performance level is to use a cash flow statement. Research on the performance of a company can be done by analyzing two aspects, namely financial performance and non-financial performance. Financial performance can be seen through financial report data. This study aims to determine the financial performance of telecommunications companies using cash flow statements. The analytical method used in this research is descriptive qualitative. The results of this study state that the average with the highest turnover rate from the results of the calculation of all cash flow statement ratios is PT. Telekomunikasi Indonesia Tbk (TLKM), where this can be seen from all the results of the calculation of the ratio of cash flow statements which are shown through the turnover results and percentages from PT. Telekomunikasi Indonesia Tbk (TLKM). Improving the company improves company performance by reducing the amount of debt and increasing operating cash flow.
Co-Authors Abdur Rasyid Zasri Chalirafi, Chalirafi Khairina Abdurrahman Qhisthina Atikah Ratna Sari Siregar Siti Maimunah Ulya Liana