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All Journal Journal La Sociale Industrika : Jurnal Ilmiah Teknik Industri
Aldian, M. Nabil Daffany
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Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

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Journal : Journal La Sociale

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The Effect of Incentives, Motivation, and Leadership on Sales through Employee Performance Aldian, M. Nabil Daffany; Safirin, Moch. Tutuk
Journal La Sociale Vol. 6 No. 6 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i6.2255

Abstract

This research investigates the effects of incentives, motivation, and leadership on sales improvement, considering employee performance as a mediating variable, within the context of CV. Sendy Leather. A quantitative research design was applied, employing the Partial Least Squares Structural Equation Modeling (PLS-SEM) method through SmartPLS 4 software. The study involved 44 participants from both the production and marketing departments. Findings reveal that incentives and leadership significantly impact employee performance, whereas motivation does not. Moreover, only performance demonstrates a significant direct effect on the improvement of sales. The direct influence of incentives, motivation, and leadership on sales was found to be statistically insignificant. Additionally, the mediation analysis indicates that employee performance does not significantly mediate the relationship between the independent variables and sales improvement. The values obtained from R-square, Q-square, F-square, and path coefficient assessments highlight that employee performance plays a central role in enhancing sales outcomes.
Co-Authors Safirin, Moch. Tutuk Sari, Rizqi Novita