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All Journal AT-TAKLIM: Jurnal Pendidikan Multidisiplin
Novi Dwi Anggita
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STRATEGI MANAJEMEN INOVASI DALAM MENINGKATKAN DAYA SAING ORGANISASI DI ERA DIGITAL Yosi Zahwa Amelica; Tetti flora barutu; Ratu Arum Suci; Novi Dwi Anggita; Zahwa Roichatul Aswidah; Astrid Intan Prameswari
AT-TAKLIM: Jurnal Pendidikan Multidisiplin Vol. 2 No. 7 (2025): At-Taklim: Jurnal Pendidikan Multidisiplin (Edisi Juli)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/at-taklim.v2i7.706

Abstract

Innovation is a crucial factor to improve the competitiveness of an organization in the ever-changing digital environment. Efficient innovation management not only focuses on the creation of new products, but also considers transformation in processes, business models, and strategies implemented. This research applies a qualitative approach through a literature review method to explore innovation management strategies that can strengthen organizational competitiveness. The findings show that organizations must adopt a culture of innovation, leverage digital technology, and collaborate with external parties to create new value. In addition, challenges such as regulatory uncertainty, skills shortages, and resistance to change must be faced to ensure success in implementing innovation strategies. With a planned and responsive approach, organizations can improve their ability to survive and thrive in a competitive global market.
Co-Authors Astrid Intan Prameswari Ratu Arum Suci Tetti flora barutu Yosi Zahwa Amelica Zahwa Roichatul Aswidah