<![CDATA[The objective of this quantitative descriptive research is to identify the effects of entrepreneurial orientation on innovation performance in Wastra industry in Kediri City. Using saturated sampling, 32 entrepreneurs of Wastra industry in the city were selected as the respondents. The data of this replication study was assessed by incorporating the classical assumption test, which consists of normality, linearity, and heteroscedasticity tests, and was analyzed using multiple linear regression in SPSS version 27. This study finds that entrepreneurial orientation, which consists of innovativeness, risk-taking behavior, autonomy, proactiveness, and competitive aggressiveness simultaneously have positive and significant effects on innovation performance. These variables contribute 55.7% of effect on the innovation performance of Wastra industry entrepreneurs in Kediri City. Further, autonomy, one of the dimensions of entrepreneurial orientation, has no partial impact on the innovation performance. The other dimensions, i.e., innovativeness, risk-taking behavior, proactiveness, and competitive aggressiveness, have partial influences on the said performance. For the entrepreneurs of Wastra industry in Kediri City, the orientation must be instilled as attitudes inherent in their willingness to eventuate the innovative ideas and to produce innovation performances expected by the company. In addition, they are expected to continuously maintain and improve such innovations as this industry relies on creativity and faces fierce competitions. The results of this research are expected to support the needs of the crafters in order to increase their business in more specific ways and to improve entrepreneurial orientation attitudes for the attainment of organizational innovation performance.]]>
