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All Journal Jurnal Kewirausahaan dan Inovasi
Bona Panukunan Alexander Nainggolan
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Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Strategic Planning for Business Growth: A Qualitative Study on Product, Marketing, Operations, and Finance Bona Panukunan Alexander Nainggolan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This business development research, conducted in the form of a business plan, aims to design a business plan for the opening of Roti Mom B&B in South Cikarang. The background to Roti Mom B&B's business development is the significant growth of the food and beverage industry. This research identifies business opportunities and challenges through an in-depth analysis of five key aspects: product, marketing, operations, organization, and finance. The research method used was descriptive qualitative, with data collected through observation and literature review. The analysis indicates that Roti Mom B&B has significant market expansion potential, supported by consistent product quality and high market demand. However, several challenges remain, such as limited human resources and suboptimal digital marketing. The expansion plan involves strengthening operational systems, implementing a targeted digital marketing strategy, and establishing a more systematic organizational structure. In conclusion, opening a physical store in South Cikarang is deemed feasible to support sustainable business growth, with the potential for increased revenue and strengthening its market position.
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