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All Journal JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Ridwan Irawan, Muhammad
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Swot Umkm Rumah Makan Chinese Food Dua Putra Di Bekasi Ridwan Irawan, Muhammad; Daspar Daspar
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i3.5916

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, including in the culinary sector. This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) of the Seafood Dua Putra restaurant in Bekasi. The research approach used is descriptive qualitative with a case study method. Data were collected through interviews, observation, and documentation. The analysis results indicate that this MSME possesses key strengths in authentic taste, strategic location, and affordable pricing. However, it still faces challenges such as limited capital, undertrained human resources, and a lack of digital marketing implementation. The recommended development strategies include expanding digital marketing, collaborating with food delivery services, and improving internal management quality.
Co-Authors Daspar Daspar