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All Journal Loka: Journal Of Environmental Sciences
WULANDARI, I Gusti Athina
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Earth & Planetary Sciences Environmental Science

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The Effect of Marketing Mix and Product Quality on Consumer Satisfaction at Jempiring Bali in Bangli PERTIWI, Ni Luh Febriana Awidia; PERTAMAWATI, Ni Putu; WULANDARI, I Gusti Athina
Loka: Journal Of Environmental Sciences Vol. 2 No. 4 (2025): Loka: Journal Of Environmental Sciences (October – December) In Press
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ljes.v2i4.332

Abstract

Purpose:Companies aim to satisfy consumers by understanding their needs and desires. One key to competitive success is continually creating new products and retaining customers through continuous innovation. This research aims to test and analyze the influence of marketing mix and product quality on consumer satisfaction.Methodology:This research was conducted in Jempiring, Bali, in Bangli with a research sample of 96 respondent taken using the Rao Purba formula. All data obtained from the questionnaire distribution are suitable for use, then analyzed using multiple linear regression, hypothesis testing (t test and F test).Findings:The research results show that (1) Marketing Mix and product quality have a significant effect on consumer satisfaction at Jempiring Bali in Bangli (2) Marketing Mix has a positive and significant effect on consumer satisfaction at Jempiring Bali in Bangli. This means that the better or improved ther marketing mix, the greater the consumer satisfaction at Jempiring Bali in Bangli. (3) Product quality has a positive and significant effect on consumer satisfaction at Jempiring Bali in BangliImplication:This means that other better or increased the quality products, the greater the consumer satisfaction at Jempiring Bali Bangli.
Co-Authors Ni Putu Pertamawati, Ni Putu PERTIWI, Ni Luh Febriana Awidia