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All Journal Journal of Communication Studies Parta: Jurnal Pengabdian Kepada Masyarakat
Ardiansyah, Muhammad Rafli
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Psychology of Communication in Constructing the Self-Concept of Crossdressing Cosplayers Ardiansyah, Muhammad Rafli; Mustiawan; Tiara, Andys
Journal of Communication Studies Vol. 5 No. 2 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.7699

Abstract

This study analyzes how communication psychology plays a role in shaping the self-concept of individuals who practice cross-dressing within the cosplay community in Indonesia. This phenomenon gives rise to complex identity dynamics, as it directly intersects with cultural norms that tend to be conservative toward non-binary gender expressions. The study employed a qualitative approach with a descriptive method. Informants were selected using purposive sampling techniques based on their consistency in cross-dressing cosplay and active involvement within the community. Data collection techniques included  in-depth interviews, participatory observation, and literature review. The results show that the psychological communication process in cross-dressing cosplay involves intrapersonal communication through identity reflection, social support from the community, and reinforcement from social media despite the presence of cultural conflicts and norms attached to gender issues. Crossdressing is positioned not merely as a form of artistic performance but as a symbolic strategy to express, test, and negotiate self-identity within a social space that is not yet fully inclusive. These findings confirm that self-identity is a communicative construct that is dynamic, contextual, and potentially subversive to dominant norms. This study makes an important contribution to the development of communication psychology studies in the domains of alternative identity expression and popular culture. The limitation of this research lies in the small number of participants and the narrow geographic scope; thus, further research with a larger participant base and multi-location approaches is necessary for more comprehensive results.
Strategi Komunikasi Pemasaran UMKM Rempeyek melalui Media Sosial TikTok untuk Meningkatkan Brand Awareness Rohalia, Zakia; Sa'adah, Wardhatus; Ardiansyah, Muhammad Rafli; Nurjanah, Vike; Luayyin, Reza Hilmy
Parta: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/parta.v6i2.7088

Abstract

Social media has become an important tool in marketing communication for SMEs. TikTok, with its short video format, offers great potential to increase product brand awareness. This activity aims to optimize the marketing communication strategy of rempeyek SMEs through TikTok to expand their market reach. This public service used a Participatory Action Research (PAR) approach involving SMEs in training, mentoring, and evaluation. Data were collected through observation, interviews, and documentation, and analyzed descriptively. The results show improved digital skills, better use of TikTok features, and stronger consumer interaction. The strategy effectively enhances brand awareness while promoting rempeyek’s cultural value as a traditional Indonesian snack. Continuous digital training and cross-sector collaboration are recommended to sustain innovation and marketing competitiveness in the digital era.
Co-Authors Mustiawan Nurjanah, Vike Rohalia, Zakia Sa'adah, Wardhatus Tiara, Andys