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All Journal Jurnal Pengabdian Negeri SAKAAI Kajian Sosial dan Humaniora
Putri, Dina Amanda
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Religion Humanities Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Kapasitas Pengelolaan Media dan Branding Digital di UMKM Milkyland Kecamatan Tanah Sareal, Kota Bogor, Jawa Barat Putri, Dina Amanda; Alfrian, Taura Philipus; Amiarti, Tania Fizhikri; Kusuma, Azzahra Ayutadira Putri; Puspita, Dyah Retna; Firmansyah, Adi; Mulyani, Sarah
Jurnal Pengabdian Negeri Vol. 2 No. 2 (2025): Juni, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/jpn.v2i2.112

Abstract

UMKM Milkyland merupakan unit usaha berbasis peternakan dan olahan susu yang memiliki potensi besar untuk berkembang. Namun, usaha ini menghadapi berbagai tantangan, khususnya dalam hal pemasaran produk dan pengelolaan media digital. Permasalahan utama yang dihadapi mitra mencakup keterbatasan dalam strategi branding, rendahnya literasi digital, serta belum optimalnya pemanfaatan media sosial dan platform media e-commerce sebagai sarana promosi. Selain itu, mitra juga mengalami kendala dalam manajemen usaha, seperti pencatatan keuangan dan perencanaan produksi. Program ini bertujuan untuk meningkatkan kapasitas pengelola Milkyland melalui pelatihan dan pendampingan pengelolaan media digital dan branding produk. Metode yang digunakan meliputi observasi, wawancara, pelatihan teknis penggunaan Canva, CapCut, Instagram, dan Shopee, serta evaluasi implementasi pasca pelatihan. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan signifikan dalam keterampilan membuat konten visual, mengelola akun bisnis digital, serta memahami pentingnya personal branding berbasis potensi lokal. Program ini berhasil mendorong pengelola UMKM untuk lebih adaptif dan inovatif dalam memanfaatkan teknologi digital, serta menunjukkan bahwa intervensi edukatif yang terstruktur dapat memperkuat daya saing dan keberlanjutan UMKM di era transformasi digital.
Analysis of Social Change at Ciber Rescue, Cihideung Udik Village, Ciampea District, Bogor Regency Putri, Dina Amanda; Kusuma, Fadilah Resti; Sinaga, Azaria Zulmahdiyyah; Raina, Thea; Purwandari, Heru; Rosidah, Wilda
Jurnal Sosial dan Humaniora Vol. 2 No. 1 (2024): SAKAAI : Jurnal Sosial dan Humaniora
Publisher : AAI Pengda Riau

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Abstract

Social movements serve the function of an organized collective effort to spark change. Social movements can be considered as driving tools that can push society towards new conditions, facing perceived challenges or needs. Social change is created from the success of social movements that bring about significant differences in community life. This research aims to examine the Ciber Rescue social movement as a driving factor for social change in the community of Cihideung Udik Village. The research was conducted using a qualitative approach through observation and in-depth interviews with informants. The research results show that Ciber Rescue is a community that plays a role in fulfilling social needs, operating at the individual, community, and societal levels, and has a positive influence on society, such as encouraging value changes, increasing collective awareness, fostering a spirit of mutual cooperation, and enhancing public knowledge about health and disaster management. Therefore, the Ciber Rescue community plays an important role, not only in social change within its community but also positively impacting the surrounding society
Co-Authors Adi Firmansyah Alfrian, Taura Philipus Amiarti, Tania Fizhikri Dyah Retna Puspita Heru Purwandari Kusuma, Azzahra Ayutadira Putri Kusuma, Fadilah Resti Mulyani, Sarah Raina, Thea Rosidah, Wilda Sinaga, Azaria Zulmahdiyyah