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All Journal Jurnal Dinamika Ekonomi Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
La Ode Aslan
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Dinamika Ekonomi Syariah

 1 
MARKETING STRATEGY OF LAGUNDI SEAWEED PROCESSED PRODUCTS AND ITS IMPACT ON COMMUNITY WELFARE IN LIYA MAWI VILLAGE FROM THE PERSPECTIVE OF ISLAMIC ECONOMICS Hestia; Sitti Rahma Gurudin; La Ode Aslan
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1551

Abstract

The objectives of this study are: (1) To examine the marketing strategy of Lagundi seaweed processed products in Liya Mawi Village, Wakatobi Regency; (2) To analyze the welfare of the community in Liya Mawi Village, Wakatobi Regency; and (3) To understand how the marketing strategy of Lagundi seaweed processed products contributes to community welfare based on Islamic economic principles. This research uses a qualitative approach. The study was conducted in Liya Mawi Village, Wakatobi Regency, with the marketing strategy of Lagundi seaweed products and its relation to community welfare as the main focus.The findings of this research indicate that: (1) The marketing strategy of Lagundi seaweed processed products involves a series of steps and tactics based on the marketing mix—product, price, place, and promotion—to promote and sell the products; (2) The growth of productive economic activities such as seaweed processing has contributed to improving the community’s welfare in several aspects, including education,health, clothing, food, and housing; (3) The business activities of Lagundi seaweed products are carried out based on sharia economic principles that emphasize justice, balance, and transparency
Co-Authors Hestia Ogi Setiawan Sitti Rahma Gurudin