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All Journal Jurnal Dinamika Ekonomi Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Sitti Rahma Gurudin
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Strategi Pelayanan Terhadap Kepuasan Pelanggan Coffee Gatan di Kabupaten Wakatobi Menurut Ekonomi Syariah Wa Ode Ayu Lestari; Sitti Rahma Gurudin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.7953

Abstract

The purpose of this study is (1) To determine the service strategy of Coffee Gatan in Wakatobi Regency (2) To determine the satisfaction of Coffee Gatan customers in Wakatobi Regency (3) To determine the service strategy for customer satisfaction of Coffee Gatan in Wakatobi Regency. This type of research is field research, with an increase in qualitative descriptive methods. The location of this research is Coffee Gatan, Wandoka Selatan Village, Wakatobi Regency with the data used being primary data and secondary data. Data collection methods are observation, interviews, and documentation. The results of this study are (1) The service strategy implemented by Coffee Gatan is effective in creating positive experiences and customer satisfaction, which are the keys to success and loyalty in the long term. (2) The level of customer satisfaction of Coffee Gatan is relatively high. This shows that the service strategy and product quality implemented have been in accordance with customer expectations, so as to create loyalty and competitiveness in Wakatobi Regency. (3) Coffee Gatan's service strategy is in line with sharia economic values. Services that prioritize honesty, responsibility, professionalism, empathy, and consistency not only increase customer satisfaction, but also reflect a business that is blessed and has religious value. That way, Coffee Gatan is not only a place of business, but also a field of charity in the context of Islamic muamalah.
MARKETING STRATEGY OF LAGUNDI SEAWEED PROCESSED PRODUCTS AND ITS IMPACT ON COMMUNITY WELFARE IN LIYA MAWI VILLAGE FROM THE PERSPECTIVE OF ISLAMIC ECONOMICS Hestia; Sitti Rahma Gurudin; La Ode Aslan
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1551

Abstract

The objectives of this study are: (1) To examine the marketing strategy of Lagundi seaweed processed products in Liya Mawi Village, Wakatobi Regency; (2) To analyze the welfare of the community in Liya Mawi Village, Wakatobi Regency; and (3) To understand how the marketing strategy of Lagundi seaweed processed products contributes to community welfare based on Islamic economic principles. This research uses a qualitative approach. The study was conducted in Liya Mawi Village, Wakatobi Regency, with the marketing strategy of Lagundi seaweed products and its relation to community welfare as the main focus.The findings of this research indicate that: (1) The marketing strategy of Lagundi seaweed processed products involves a series of steps and tactics based on the marketing mix—product, price, place, and promotion—to promote and sell the products; (2) The growth of productive economic activities such as seaweed processing has contributed to improving the community’s welfare in several aspects, including education,health, clothing, food, and housing; (3) The business activities of Lagundi seaweed products are carried out based on sharia economic principles that emphasize justice, balance, and transparency
Strategi Pelayanan Terhadap Kepuasan Pelanggan Coffee Gatan di Kabupaten Wakatobi Menurut Ekonomi Syariah Wa Ode Ayu Lestari; Sitti Rahma Gurudin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.7953

Abstract

The purpose of this study is (1) To determine the service strategy of Coffee Gatan in Wakatobi Regency (2) To determine the satisfaction of Coffee Gatan customers in Wakatobi Regency (3) To determine the service strategy for customer satisfaction of Coffee Gatan in Wakatobi Regency. This type of research is field research, with an increase in qualitative descriptive methods. The location of this research is Coffee Gatan, Wandoka Selatan Village, Wakatobi Regency with the data used being primary data and secondary data. Data collection methods are observation, interviews, and documentation. The results of this study are (1) The service strategy implemented by Coffee Gatan is effective in creating positive experiences and customer satisfaction, which are the keys to success and loyalty in the long term. (2) The level of customer satisfaction of Coffee Gatan is relatively high. This shows that the service strategy and product quality implemented have been in accordance with customer expectations, so as to create loyalty and competitiveness in Wakatobi Regency. (3) Coffee Gatan's service strategy is in line with sharia economic values. Services that prioritize honesty, responsibility, professionalism, empathy, and consistency not only increase customer satisfaction, but also reflect a business that is blessed and has religious value. That way, Coffee Gatan is not only a place of business, but also a field of charity in the context of Islamic muamalah.
Co-Authors Hestia La Ode Aslan Wa Ode Ayu Lestari