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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Sitti Rahma Gurudin
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Strategi Pelayanan Terhadap Kepuasan Pelanggan Coffee Gatan di Kabupaten Wakatobi Menurut Ekonomi Syariah Wa Ode Ayu Lestari; Sitti Rahma Gurudin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.7953

Abstract

The purpose of this study is (1) To determine the service strategy of Coffee Gatan in Wakatobi Regency (2) To determine the satisfaction of Coffee Gatan customers in Wakatobi Regency (3) To determine the service strategy for customer satisfaction of Coffee Gatan in Wakatobi Regency. This type of research is field research, with an increase in qualitative descriptive methods. The location of this research is Coffee Gatan, Wandoka Selatan Village, Wakatobi Regency with the data used being primary data and secondary data. Data collection methods are observation, interviews, and documentation. The results of this study are (1) The service strategy implemented by Coffee Gatan is effective in creating positive experiences and customer satisfaction, which are the keys to success and loyalty in the long term. (2) The level of customer satisfaction of Coffee Gatan is relatively high. This shows that the service strategy and product quality implemented have been in accordance with customer expectations, so as to create loyalty and competitiveness in Wakatobi Regency. (3) Coffee Gatan's service strategy is in line with sharia economic values. Services that prioritize honesty, responsibility, professionalism, empathy, and consistency not only increase customer satisfaction, but also reflect a business that is blessed and has religious value. That way, Coffee Gatan is not only a place of business, but also a field of charity in the context of Islamic muamalah.
Strategi Pelayanan Terhadap Kepuasan Pelanggan Coffee Gatan di Kabupaten Wakatobi Menurut Ekonomi Syariah Wa Ode Ayu Lestari; Sitti Rahma Gurudin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.7953

Abstract

The purpose of this study is (1) To determine the service strategy of Coffee Gatan in Wakatobi Regency (2) To determine the satisfaction of Coffee Gatan customers in Wakatobi Regency (3) To determine the service strategy for customer satisfaction of Coffee Gatan in Wakatobi Regency. This type of research is field research, with an increase in qualitative descriptive methods. The location of this research is Coffee Gatan, Wandoka Selatan Village, Wakatobi Regency with the data used being primary data and secondary data. Data collection methods are observation, interviews, and documentation. The results of this study are (1) The service strategy implemented by Coffee Gatan is effective in creating positive experiences and customer satisfaction, which are the keys to success and loyalty in the long term. (2) The level of customer satisfaction of Coffee Gatan is relatively high. This shows that the service strategy and product quality implemented have been in accordance with customer expectations, so as to create loyalty and competitiveness in Wakatobi Regency. (3) Coffee Gatan's service strategy is in line with sharia economic values. Services that prioritize honesty, responsibility, professionalism, empathy, and consistency not only increase customer satisfaction, but also reflect a business that is blessed and has religious value. That way, Coffee Gatan is not only a place of business, but also a field of charity in the context of Islamic muamalah.
ANALISIS PENERAPAN PELAYANAN PARKIR TERHADAP MINAT BELANJA KONSUMEN DI PASAR PELANGI MARINA MENURUT EKONOMI SYARIAH Nur Ain; Sitti Rahma Gurudin
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6195

Abstract

Pasar Pelangi Marina Wakatobi adalah destinasi wisata dan petualangan dengan kuliner, area bersantai, berjalan kaki, dan fasilitas parkir nyaman. Kenyamanan pengunjung ditunjang pelayanan parkir prima. Tujuan dari penelitian ini adalah Mengetahui penerapan pelayanan parkir di Pasar Pelangi Marina Kabupaten Wakatobi, Mengetahui minat berbelanja konsumen di pasar tersebut, dan Menganalisis hubungan pelayanan parkir terhadap minat belanja konsumen menurut perspektif Ekonomi Syariah. Dalam penelitian ini menggunakan metodologi penelitian lapangan dengan pendekatan deskriptif kualitatif, yang dilaksanakan di Pasar Pelangi Marina, Kelurahan Wanci, Kecamatan Wangi-Wangi, Kabupaten Wakatobi. Data yang digunakan terdiri dari data primer dan sekunder, yang dikumpulkan melalui observasi, wawancara, dan dokumentasi. Hasil Penelitian ini menunjukkan, Pelayanan parkir yang diterapkan oleh Dinas Perhubungan Wakatobi telah sesuai dengan harapan konsumen dan mempengaruhi minat belanja mereka secara positif, Minat belanja konsumen tinggi, terlihat dari antusiasme pengunjung dan volume penjualan harian yang signifikan, dan Pelayanan parkir telah mencerminkan prinsip-prinsip Ekonomi Syariah seperti keadilan, keseimbangan, kemaslahatan, dan amanah. Hal ini selaras dengan QS. Al-Mutaffifin/83:1-3, yang menekankan pentingnya kejujuran dalam pelayanan. Pelayanan parkir yang jujur ​​dan adil menjaga keberkahan pasar serta meningkatkan kepercayaan dan minat konsumen.
Co-Authors Nur Ain Wa Ode Ayu Lestari