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PENGEMBANGAN PEMASARAN DIGITAL PADA UD. KACANG BOGARES CERIA CABANG TRAYEMAN: PENGEMBANGAN PEMASARAN DIGITAL PADA UD. KACANG BOGARES CERIA CABANG TRAYEMAN Handayani, Mutiara; Fikri Al-Farisy, Moh.; Firman Maulana, Ahmad
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17601

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam memperkuat ekonomi lokal, namun masih menghadapi tantangan dalam pemanfaatan teknologi digital, khususnya pada aspek pemasaran. UD. Kacang Bogares Ceria Cabang Trayeman merupakan UMKM lokal dengan potensi produk khas berbasis budaya, tetapi masih menerapkan promosi konvensional sehingga jangkauan pasarnya terbatas. Kegiatan pengabdian ini bertujuan memperkenalkan dan mengimplementasikan strategi pemasaran digital yang sesuai dengan kebutuhan mitra agar daya saing usaha meningkat. Metode pelaksanaan meliputi observasi kondisi lapangan, wawancara dengan pemilik usaha, serta validasi dan perancangan program secara kolaboratif. Solusi yang diberikan mencakup pembuatan media digital seperti website berbasis WordPress, akun Instagram, e-flyer, banner, dan petunjuk arah sebagai media promosi. Website juga dilengkapi informasi produk dan sistem pemesanan online yang memudahkan akses pelanggan. Hasil kegiatan menunjukkan peningkatan visibilitas usaha serta menjadi contoh pemberdayaan UMKM berbasis digital. Program ini diharapkan menjadi inspirasi bagi pengembangan UMKM lainnya dalam menerapkan digitalisasi pemasaran secara efektif.
Analysis of the Effectiveness of the Romaco Killian KTP 720X Machine Using the Overall Equipment Effectiveness Method at PT XYZ Handayani, Mutiara; Nuraeni, Yulia; Kusumah, Wawan Wijaya; Ihsan, Tiaradia
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 01 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), January 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The effectiveness of production machinery is one of the key factors determining the success of manufacturing processes, particularly in the pharmaceutical industry, which demands high accuracy and consistent product quality. PT XYZ utilizes the Romaco Killian KTP 720X as one of its main machines in the tablet compression process. However, during the period from January to September, the machine's production output did not meet the company’s target. This condition highlights the need for a systematic evaluation of the machine’s performance. This study was conducted using the Overall Equipment Effectiveness (OEE) method, a comprehensive indicator used to assess machine effectiveness based on three main components: availability, performance, and quality. Production data were collected through direct observation, company documentation, and interviews, covering loading time, downtime, operation time, actual output, number of defective products, and the machine’s ideal cycle time. The results show that the machine’s average availability was 68.00%, performance was 29.14%, and the quality rate reached 99.11%. These components generated an OEE value of 19.52%, which is significantly below the international standard of 85% established by the Japanese Institute of Plant Maintenance (JIPM). The low OEE value is primarily attributed to the performance component, which falls far below the required standard, indicating that the machine does not operate at its ideal speed. These findings underscore the need to improve process efficiency, optimize machine speed settings, and evaluate operational procedures to enhance machine performance and ensure the achievement of the company's production targets.