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All Journal Syiar: Jurnal Komunikasi dan Penyiaran Islam OPINI: Journal of Communication and Social Science
Andari, Amalia
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Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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URBAN COMMUNITY STRATEGIES IN FACING GLOBALIZATION CAUSES OF SOCIAL CHANGE Yasin, Ahmad; Andari, Amalia; Nasution , Mukherzi
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/x3bvnj91

Abstract

This journal discusses research on urban community strategies in facing social changes caused by globalization. Such as how to survive social and cultural changes as well as changes in people's lifestyles which may have an impact on changes in local values and characteristics. This research uses qualitative research methods with open interviews. The results of this research in the form of adaptation and adjustment to social change are strategies commonly used by urban communities to face globalization which causes social change, but accompanied by an agreement to protest changes that occur if they are not in accordance with local cultural values . Urban communities must choose what is good for their life in the city with the hope that their life is more decent compared to their life in their home region.
Analysis of the Islamic Broadcasting Communication Strategy of the Tourism and Culture Office of Langkat Regency in the Development of Tangkahan Nature Tourism Andari, Amalia; Kholil, Syukur
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.736

Abstract

Indonesia possesses abundant natural and cultural resources supporting sustainable tourism development, including Tangkahan ecotourism and Halal tourism, which require an integrated communication strategy and community participation. This study examines the implementation of the communication strategy by the Langkat Tourism Office through the theories of Communication Strategy and Integrated Marketing Communications (IMC) to enhance the attractiveness of Tangkahan and raise public awareness of sustainable tourism. This research employs a qualitative case study method with data collection techniques including interviews, observations, and documentation, analyzed through data condensation, data presentation, and conclusion drawing. The data validity is tested using source and technique triangulation. The results indicate that the communication strategy in developing Tangkahan tourism applies the 4A 1P approach, digital promotion, service improvement, and environmental education to strengthen the destination’s competitiveness and support sustainable tourism. The natural beauty, interaction with elephants, and the use of social media are major strengths. However, challenges such as difficult access, geographical conditions, and weather present obstacles, necessitating adaptive, community-based strategies. Positive impacts of this ecotourism include increased community income, job creation, and growing awareness of cultural and environmental preservation. Community involvement in interactions with tourists also reinforces local identity and fosters inclusive and sustainable tourism development. In conclusion, the integrated Islamic communication strategy has successfully developed ecotourism, enhanced the economy, preserved culture, and encouraged community participation in sustainable tourism development. 
Co-Authors Ahmad Yasin, Ahmad Kholil, Syukur Nasution , Mukherzi