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Ginting, Charisma Kuriata
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Decision Sciences, Operations Research & Management

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Pengaruh Produk, Promosi Dan Proses Terhadap Keputusan Konsumen Pada Kantor BPJS Ketenagakerjaan Kota Medan Tenang Ukur Ardianta Ginting, Samuel; Ginting, Charisma Kuriata; Nurhafidzah; Br Tarigan, Selvida Riahta
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 1 (2025): Juni ( In Progress )
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i1.4935

Abstract

Increased attention to workers in Indonesia through various guarantee claims such as Old Age Security, Death, Work Accidents, Pensions, and Job Loss, by prioritizing the condition of the community as part of self-protection continues to be developed by the Medan In its function as the Social Security Organizing Agency, the City Branch of BPJS Employment is responsible for providing socioeconomic protection to the community in accordance with the state's budgetary capability. This study aims to ascertain how products, promotions, and procedures affect consumer choices at the BPJS Employment Office in Medan City. Which variable is more dominating, then? The dependent variable (Y) is consumer decisions, whereas the independent variables (X) are product (X1), promotion (X2), and process (X3). By examining the magnitude of the regression coefficient, the results of the multiple correlation test (R), the results of the multiple determination coefficient test, and the results of the partial coefficient test (r), the research method, which employs quantitative descriptive analysis, concluded that each variable (X) can have an impact on the variable (Y). With the use of the SPSS software application, the quantitative approach analyzes data using statistical procedures and numbers. The output of this research is published in the Journal Online System (OJS). With this, the researcher is interested in raising the research title "The Influence of Products, Promotions and Processes on Consumer Decisions at the Medan City BPJS Employment Office".
Pengaruh Harga, Proses Dan Tempat Terhadap Kepuasan Konsumen Pada Percetakan CV. Karya Sehati Jaya Medan Ardianta Ginting, Samuel Tenang Ukur; Ginting, Charisma Kuriata; Sitanggang, Nora Adiya; Windari, Ade
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 2 (2025): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i2.6203

Abstract

In a rapidly changing global economy, businesses are planning and implementing creative and innovative businesses that satisfy consumers. The increasing demand for printing, photocopying, merchandise, and other products and services has forced companies to adjust prices, processes, and locations to meet customer satisfaction. The purpose of this study is to determine the influence of the independent variables (X) on price, process, and location, and the dependent variable (Y) on customer satisfaction. The method used is quantitative descriptive analysis. The results of the multiple correlation (R) test indicate that each increase in the independent variable will increase the dependent variable. The results of the multiple coefficient of determination test indicate that the independent variables collectively influence the dependent variable, while the remaining variables are influenced by other variables. The partial coefficient test reveals the most dominant independent variable. The quantitative research method tests the theory of variable measurement using numbers and statistical data analysis using SPSS software. The target output is published in the Journal Online System. Based on this, the researcher chose the research title "The Influence of Price, Process, and Location on Customer Satisfaction at CV. Karya Sehati Jaya Printing, Medan.
Co-Authors Ardianta Ginting, Samuel Tenang Ukur Br Tarigan, Selvida Riahta Nurhafidzah Sitanggang, Nora Adiya Tenang Ukur Ardianta Ginting, Samuel Windari, Ade