Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Ulkhusna, Dewi Cantika Hikmah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kredibilitas Konten Tiktok, Brand Trust, dan Brand Image Terhadap Minat Beli Followers Akun @by.diaraofficial Ulkhusna, Dewi Cantika Hikmah; Giningroem, Dewi Sri Woelandari Pantjolo; Puspitorini, Ferawaty
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1262

Abstract

This study aims to analyze the influence of TikTok content credibility, brand trust, and brand image on the purchase intention of @by.diaraofficial followers. The background of this research is the increasing use of social media as a promotional tool, particularly TikTok, which is considered effective in shaping consumer perception and decision-making. This research employs a quantitative approach using a survey method by distributing questionnaires to followers of the @by.diaraofficial account. The sampling technique applied is purposive sampling, and the sample size is determined using the Lemeshow formula. The collected data were analyzed using multiple linear regression analysis with the help of SPSS software. The results of this study are expected to contribute to digital marketing strategies, especially in building brand image and consumer trust through social media content.
ANALYSIS OF THE ROLE OF THE ALODOKTER APPLICATION IN THE HEALTHCARE INDUSTRY ON SOCIETY Faeni, Dewi Puspaningtyas; Ulkhusna, Dewi Cantika Hikmah
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 8 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i8.2124

Abstract

Indonesia strongly supports the advancement of the current digital era, the market needs that continue to increase result in the development of technology is increasingly rapid and become a major part in the development of the business world, especially in various industrial fields. Digital development has become one of the ways to survive in various globally competitive industries. Digitalization has penetrated into various industries, one of which is in the health sector. Alodokter was created as a form of application of information systems which now helps people deal with health problems. The purpose of this study is to describe how the role of Alodokter as a form of technological development through digitalization is towards the community in solving various health problems. Examining what features can be accessed by its users including the function of its usefulness to what are the obstacles in using it. While this research method is carried out with qualitative methods. The results of this study will be an explanation of how important it is to implement information systems in an organization or company in various fields including the health sector. It is also important for people to be able to understand and utilize current technological advances properly and wisely. Because basically technology was created with the aim of facilitating the running of an activity to be more effective and efficient. Indonesia strongly supports the advancement of the current digital era, the market needs that continue to increase result in the development of technology is increasingly rapid and become a major part in the development of the business world, especially in various industrial fields. Digital development has become one of the ways to survive in various globally competitive industries. Digitalization has penetrated into various industries, one of which is in the health sector. Alodokter was created as a form of application of information systems which now helps people deal with health problems. The purpose of this study is to describe how the role of Alodokter as a form of technological development through digitalization is towards the community in solving various health problems. Examining what features can be accessed by its users including the function of its usefulness to what are the obstacles in using it. While this research method is carried out with qualitative methods. The results of this study will be an explanation of how important it is to implement information systems in an organization or company in various fields including the health sector. It is also important for people to be able to understand and utilize current technological advances properly and wisely. Because basically technology was created with the aim of facilitating the running of an activity to be more effective and efficient. 
Co-Authors Dewi Puspaningtyas Ferawaty Puspitorini, Ferawaty Woelandari Pantjolo Giningroem, Dewi Sri