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All Journal Amalee: Indonesian Journal of Community Research & Engagement Jurnal Manajemen Perhotelan dan Pariwisata
Lasmi, Ami
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Humanities Economics, Econometrics & Finance Education Public Health Social Sciences Other

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LIVE STREAMING TIKTOK BAGI PENGUNJUNG WISATA PEMANDIAN LUBUK NAPA DALAM MENINGKATKAN PROMOSI PARIWISATA DI NAGARI SALIBUTAN, KECAMATAN LUBUK ALUNG Lasmi, Ami; Efi, Agusti
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.100705

Abstract

This study aims to examine the contribution of TikTok live streaming by visitors in increasing the popularity and attractiveness of Lubuk Napa Baths tourism in Nagari Salibutan. This type of research is qualitative by collecting data through observation, in-depth interviews, and documentation from visitors, tourism managers, and the surrounding community. Data were analyzed using thematic analysis methods to find digital promotion patterns that emerge naturally from visitors. The research findings indicate that TikTok live streaming significantly helps attract new tourists, especially from the younger generation. Content generated by visitors is considered more authentic and convincing than official promotions from managers.
Strategy of the Tourism, Youth and Sports Office of Padang Pariaman Regency in Optimizing Tourism Promotion Lasmi, Ami; Efi , Agusti
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 1 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v6i1.7700

Abstract

Competition in the global tourism industry requires regions to create innovative and competitive promotional strategies. Padang Pariaman Regency, through the Department of Tourism, Youth, and Sports, utilizes the presence of tourism ambassadors as promotional agents to introduce the potential of local destinations. The purpose of this activity was to analyze the promotional strategies implemented through the role of tourism ambassadors and evaluate their effectiveness and contribution to increasing tourist visits. The method used was a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. Data were analyzed using a SWOT approach to identify strengths, weaknesses, opportunities, and threats in strategy implementation. The results showed that tourism ambassadors have played an active role in promotions, both directly and through digital media, but their role is still limited to symbolic aspects and is less than optimal in creating informative promotional content. The conclusion of this activity indicates that the promotional strategy through tourism ambassadors has great potential for development by increasing communication capacity, content creativity, and stronger collaboration between the department and ambassadors. The impact of this activity is expected to improve the image of regional tourism, expand the reach of tourist destination information, and strengthen the role of the younger generation in sustainable tourism development.
Co-Authors Agusti Efi Efi , Agusti