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All Journal Case Law Aliansi: Jurnal Hukum, Pendidikan dan Sosial Humaniora
Made Arsia Luna Tantra
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Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pertanggungjawaban Pelaku Usaha Atas Overclaim di Kandungan Skin Care pada Produk Retinol Serum ElsheSkin Made Arsia Luna Tantra
Aliansi: Jurnal Hukum, Pendidikan dan Sosial Humaniora Vol. 2 No. 5 (2025): September : Aliansi: Jurnal Hukum, Pendidikan dan Sosial Humaniora
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aliansi.v2i5.1210

Abstract

The practice of overclaiming in the skincare industry, particularly through e-commerce platforms, has emerged as a critical concern in the realm of consumer protection law. Misleading product claims, especially regarding active ingredients such as retinol, can not only compromise consumer trust but also pose health risks. This study aims to analyze the legal responsibility of business actors in cases of exaggerated product claims, with a focus on the ElsheSkin case, in which the retinol content was scientifically proven to differ significantly from what was stated on the product label. Employing a juridical-normative and descriptive-analytical approach, this study uses secondary data derived from relevant legislation, expert commentary, regulatory standards, and digital media content. The findings indicate that ElsheSkin’s mislabeling constitutes a violation of the principle of transparency and the right of consumers to obtain accurate product information as regulated in Indonesian consumer protection law, particularly Law No. 8 of 1999. Despite the violation, ElsheSkin displayed a degree of legal and ethical responsibility by conducting a product recall, offering compensation to affected consumers, issuing a public apology, and initiating improvements to internal quality control mechanisms. The case underscores the urgent need for stronger regulatory oversight in the digital marketplace, especially in the skincare sector, where scientific claims can be easily manipulated for marketing gain. It also emphasizes the importance of enhancing public awareness and education regarding product ingredients and their actual effects. In conclusion, while business actors are legally bound to ensure the accuracy of product information, there must also be a collaborative effort between regulators, companies, and consumers to create a more transparent and trustworthy digital commercial environment.  
KETERBATASAN PERMA NOMOR 4 TAHUN 2014 DALAM PELAKSANAAN DIVERSI KETIKA KORBAN TIDAK DAPAT HADIR SECARA FISIK Made Arsia Luna Tantra; Ni Putu Rai Yuliartini
Case Law : Journal of Law Vol. 8 No. 1 (2026): Case Law : Journal of Law
Publisher : Program Studi Hukum Program Pasca Sarjana

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Abstract

Diversi diartikan sebagai suatu mekanisme dalam Sistem Peradilan Pidana Anak yang berpijak pada prinsip keadilan restoratif, yang berfungsi mengalihkan penyelesaian perkara anak dari jalur peradilan pidana formal menuju proses penyelesaian di luar pengadilan. PERMA No. 4 Tahun 2014 dibuat untuk menangani kekurangan aturan yang terdapat dalam UU SPPA, khususnya terkait perluasan syarat diversi pada proses pemeriksaan perkara di pengadilan. Namun, peraturan ini masih menyisakan kekosongan norma, terutama ketika korban tidak dapat hadir secara fisik dalam musyawarah diversi. Penelitian hukum ini bersifat normatif, dengan menggunakan pendekatan peraturan perundang-undangan dan analisis putusan pengadilan, dengan hasil penelitian yakni PERMA tersebut tidak mengatur penggunaan sarana elektronik atau partisipasi jarak jauh dalam musyawarah diversi. Akibatnya, diversi gagal dilaksanakan ketika korban berada di luar negeri atau berhalangan hadir, sehingga tujuan keadilan restoratif tidak tercapai dan anak kehilangan kesempatan memperoleh penyelesaian yang lebih edukatif. Penelitian ini merekomendasikan pembaruan terhadap PERMA No. 4 Tahun 2014 agar mengakomodasi mekanisme musyawarah diversi secara elektronik dengan tujuan memaksimalkan penyelesaian perkara melalui upaya diversi.
Co-Authors Ni Putu Rai Yuliartini