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All Journal JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Suleman, Siti Samsia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Social Media Marketing and Cash on Delivery on Purchase Decisions at Don's Bakery Gorontalo Suleman, Siti Samsia; Taan, Hapsawati; Ismail, Yulinda L
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.430

Abstract

This study aims to determine the effect of Social Media Marketing and Cash on Delivery on purchasing decisions at Don's Bakery Gorontalo. This study uses a quantitative approach with a purposive sampling technique with a total of 96 respondents. Data collection was carried out through questionnaires and analyzed using multiple linear regression analysis with the help of SPSS. The results of the study indicate that, partially, Social Media Marketing has a positive and significant effect on purchasing decisions. Likewise, Cash on Delivery also has a positive and significant effect on purchasing decisions. Simultaneously, both variables together influence the increase in consumer purchasing decisions. Based on the results of the study, marketing strategies through social media and the convenience of the payment system through Cash on Delivery have proven effective in encouraging consumers to make purchases at Don's Bakery. This finding emphasizes the importance of utilizing social media and practical payment methods in shaping consumer purchasing decisions.
The Influence of Social Media Marketing and Cash on Delivery on Purchase Decisions at Don's Bakery Gorontalo Suleman, Siti Samsia; Taan, Hapsawati; Ismail, Yulinda L
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.430

Abstract

This study aims to determine the effect of Social Media Marketing and Cash on Delivery on purchasing decisions at Don's Bakery Gorontalo. This study uses a quantitative approach with a purposive sampling technique with a total of 96 respondents. Data collection was carried out through questionnaires and analyzed using multiple linear regression analysis with the help of SPSS. The results of the study indicate that, partially, Social Media Marketing has a positive and significant effect on purchasing decisions. Likewise, Cash on Delivery also has a positive and significant effect on purchasing decisions. Simultaneously, both variables together influence the increase in consumer purchasing decisions. Based on the results of the study, marketing strategies through social media and the convenience of the payment system through Cash on Delivery have proven effective in encouraging consumers to make purchases at Don's Bakery. This finding emphasizes the importance of utilizing social media and practical payment methods in shaping consumer purchasing decisions.
Pengaruh Kinerja Perbankan Terhadap Pemberian Remunerasi Dewan Direksi Bank Konvensional 2017-2021 Suleman, Siti Samsia; Senen, Dwi Mutiara; Badjuka, Nur Juniansyah M.H; Pongoliu, Yayu Isyana D.
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 3 (2023): JIMB - VOLUME 6 NOMOR 3 Januari 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i3.23056

Abstract

Penelitian ini bertujuan untuk mendorong dan memotivasi dewan direksi agar perbankan lebih mempertimbangkan dalam pembagian remunerasi terhadap dewan direksi Tujuan spesifik dari remunerasi dewan direksi terhadap kinerja bank yaitu untuk meningkatkan kinerja keuangan bank, menarik dan mempertahankan talenta, memotivasi perilaku yang baik mengukur kinerja dan resiko, transparansi dan akuntabilitas. Metode pengumpulan data yang digunakan dalam penelitian ini adalah metode dokumentasi dan kepustakaan. Data yang digunakan dalam dokumentasi adalah data sekunder yang dipublikasikan oleh Otoritas Jasa Keuangan (OJK) periode 2017-2021, serta data yang dipublikasikan di situs resmi masing-masing perusahaan. Informasi perpustakaan adalah informasi yang berkaitan dengan jurnal atau penelitian sebelumnya. Hasil Penelitian menunjukkan bahwa pemberian remunerasi yang memadai kepada Dewan Direksi dapat memberikan dampak positif pada kinerja bank, terutama dalam hal Retrurn on asset (ROA), Return on Equity (ROE), pengelolaan risiko, dan efisiensi operasional. Meskipun tidak terdapat pengaruh signifikan pada Capital Adequacy Ratio (CAR), Biaya Operasional Pendapatan (BOPO) dan Loan to deposit ratio (LDR). Penting untuk diperhatikan bahwa remunerasi yang tepat masih merupakan faktor penting dalam mendorong kinerja bank secara keseluruhan.
Co-Authors Badjuka, Nur Juniansyah M.H Hapsawati Taan Pongoliu, Yayu Isyana D. Senen, Dwi Mutiara Yulinda L. Ismail