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All Journal Jurnal Pengabdian Masyarakat Nusantara Penamas: Journal of Community Service
Mumtaz, Lutfiyah
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Optimalisasi digital marketing bagi UMKM: Pelatihan digital marketing dan strategi konten di sosial media Setiyawan, Ayuk; Erikawati, Civi; Mumtaz, Lutfiyah; Susilowati, Eny
Penamas: Journal of Community Service Vol. 5 No. 3 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i3.2158

Abstract

This community service activity aims to enhance the knowledge and skills of members of the 'Aisyiyah Entrepreneurship School (SWA) in Karanganyar in digital marketing and social media content strategy. The program was motivated by the low level of digital literacy and limited use of digital platforms among MSME actors. The method employed was structured training, comprising lectures, discussions, and hands-on practice, as well as registering as affiliates on e-commerce platforms. The participants included 30 SWA members who are actively engaged in micro-businesses. The results showed a significant improvement in participants' understanding and involvement in applying digital marketing strategies, as well as utilizing social media and affiliate tools for product promotion. The enthusiasm was reflected in the high participation during both the discussion and practical sessions. This activity made a positive contribution by promoting digital transformation among local MSMEs and increasing their competitiveness in the digital economy era.
Literasi Keuangan Digital Bagi Generasi Muda di Pimpinan Daerah ‘Aisyiyah (PDA) Karanganyar erika, civi; Setiyawan, Ayuk; Amalina, Nur; Aditya, Adik; Mumtaz, Lutfiyah
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 2 (2025): Agustus 2025 - Januari 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i2.5056

Abstract

This community service aims to provide education and training on the importance of digital financial literacy to the younger generation under the auspices of the Regional Leadership of ‘Aisyiyah (PDA) Karanganyar.The target participants of this program are members of the Aisyiyah School of Entrepreneurship (SWA), consisting of orphaned youth living in the Aisyiyah Girls’ Orphanage dormitory. The challenge faced by PDA Karanganyar itself is the lack of financial literacy education and entrepreneurship training. Therefore, we provide a solution by carrying out community service through education and training for the young generation of SWA. Digital financial literacy is very important to apply in daily life. Advancing technology requires us to adapt to current situations and conditions. With digital financial literacy education for young people, it is expected that they will be able to manage finances wisely, make use of facilities to simplify tasks, avoid impulsive spending, and prevent negative impacts of digital finance such as online loans (pinjol). The method used in this community service is lectures, delivering material related to the benefits and importance of digital financial literacy education for the younger generation. The results of the community service show that participants understood the material presented, as evidenced by their enthusiasm in asking questions and actively participating in discussions. It is hoped that from the results of this community service, participants will be able to apply digital financial literacy in their daily lives and inspire other young people to understand the importance of digital literacy and have the courage to start entrepreneurship. The plan for the next community service program is to provide training on how to maximize promotion through social media, start a business, and utilize affiliate marketing on their social media platforms.
Co-Authors Aditya, Adik Ayuk Setiyawan Civi Erikawati erika, civi Nur Amalina Susilowati, Eny