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All Journal Journal of Research in Social Science and Humanities Jurnal Fokus Manajemen VIDHEAS: Jurnal Nasional Abdimas Multidisiplin IIJSE
Hutauruk, Basar Maringan
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Pelatihan E-Commerce untuk Pemula pada Sekolah Menengah Kejuruan Negeri 1 Cikarang Danny, Muhtajuddin; Muhidin, Asep; Mulyana, Iwan; Hutauruk, Basar Maringan
VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Vol. 3 No. 1 (2025): Juni 2025
Publisher : VINICHO MEDIA PUBLISINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61946/vidheas.v3i1.114

Abstract

This community service activity aims to provide basic training on using e-commerce platforms to students at State Vocational High School 1 Cikarang. This training is motivated by the need for digital literacy and entrepreneurship in the digital economy era, particularly for vocational high school students who are geared towards becoming work-ready workers or young entrepreneurs. The activity was implemented face-to-face through material delivery, live demonstrations on the use of e-commerce platforms such as Tokopedia and Shopee, as well as account creation and product marketing simulations. The results of this activity demonstrated an increased understanding of the students' basic e-commerce concepts, how to create an online store, and effective digital marketing strategies. This activity also stimulated students' interest in trying online entrepreneurship. It is hoped that this training will provide students with the initial foundation for utilizing digital technology for productive economic activities in the future.
The Effect Of Price, Promotion, And Trust On Product Purchase Decisions On The Shopee Marketplace Hutauruk, Basar Maringan; Soejarminto, Yos
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9248

Abstract

This study aims to determine the Effect of Price, Promotion, and Trust on Product Purchase Decisions on the Shopee Marketplace, this research method is a quantitative type of population in this study are Students of Pelita Bangsa University Faculty of Economics and Business class of 2017 who have transacted on the Shopee marketplace, researchers used a Proportional Random Sampling sampling technique totaling 95 people. The data taken in this study used a questionnaire method. Instrument testing in this study used a validity test, reliability test, and analysis method using multiple linear tests with a coefficient of determination test (R2), t test, and f test. This study used the help of the SPSS version 23 application. The results of this study indicate that the price variable does not have a partial effect on product purchase decisions on the Shopee marketplace, this is proven by the t test. while the promotion variable and the trust variable have a positive and significant partial effect on the product purchasing decision variable on the Shopee Marketplace. The price, promotion, and trust variables have a simultaneous effect. This is proven by the f test conducted by the researcher where the calculated f value is greater than the f table, namely 49.046> 3.097 and a significance value of 0.000 <0.05, and the results of the determination coefficient test (R2) obtained a percentage of 60.5% of the Purchase Decision variable influenced by the Price, Promotion, and Trust variables, while 38.2% is influenced by other variables not explained in this study.
Pelatihan Pengembangan Aplikasi Mobile untuk Peningkatan Literasi Digital di STMIK Al Muslim Bekasi Susilo, Arif; Hutauruk, Basar Maringan; Saputra, Alhadi
VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Vol. 3 No. 1 (2025): Juni 2025
Publisher : VINICHO MEDIA PUBLISINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61946/vidheas.v3i1.120

Abstract

This training aimed to improve the digital literacy of STMIK Al Muslim Bekasi students by mastering the fundamentals of mobile application development. In today's digital era, the ability to develop Android-based applications is a crucial skill that can support graduates' competency and competitiveness in the workforce. The training, conducted in-person and hands-on, covered topics on interface design (UI/UX), basic programming using Android Studio, and publishing applications to digital platforms. Participants were students majoring in Informatics Engineering and Information Systems with an interest in software development. The results of this training demonstrated an increased understanding of mobile application development concepts and basic technical skills in creating and running simple applications. The training also fostered participants' interest in developing digital solutions relevant to community needs. Thus, this activity positively contributes to supporting digital literacy programs within higher education institutions. Keywords: Digital literacy, mobile applications, Android Studio, training, students.
Pendampingan Pengembangan Aplikasi Mobile untuk Pemberdayaan UMKM di STMIK Al Muslim Bekasi Susilo, Arif; Hutauruk, Basar Maringan; Saputra, Alhadi
VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Vol. 2 No. 2 (2024): Desember 2024
Publisher : VINICHO MEDIA PUBLISINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61946/vidheas.v2i2.133

Abstract

This community service activity aims to provide assistance in developing a mobile application as a means of empowering Micro, Small, and Medium Enterprises (MSMEs) at STMIK Al Muslim Bekasi. MSMEs play a strategic role in local economic growth but still face various challenges such as limited market access, low digital literacy, and suboptimal utilization of information technology. Through this program, the implementation team assisted MSME partners in designing, implementing, and operating a mobile application that functions as a medium for promotion, transactions, and customer communication. The implementation methods included needs analysis, technology utilization training, mobile-based system development, and application performance evaluation. The results of the mentoring showed an increase in partners’ understanding of digital technology, improved online product promotion capabilities, and greater confidence among MSME actors in managing technology-based businesses. Thus, this activity not only provides practical solutions through mobile application development but also contributes to strengthening MSME competitiveness and enhancing the digital economic ecosystem in Bekasi. Keywords: MSMEs, mobile application, empowerment, STMIK Al Muslim Bekasi, digital literacy.
The Influence of Digital Marketing and Product Variations on Purchasing Decisions Moderated by Packaging on Lifebuoy Soap Moderated by Packaging on Lifebuoy Soap Indriani, Dede; Hutauruk, Basar Maringan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5036

Abstract

The development of technology today makes consumers utilize technology to fulfill their daily lives. Some consumers use information technology facilities to fulfill the information they need, one of which is the use of the Internet. Technological advances from the internet have led to changes in consumer lifestyles. A total of 99 respondents were included in the quantitative research model employed for this study. SmartPLS data processing software was used to process the research, and a Google Form was used to collect the data. Purposive sampling is used with non-probability sampling in the sampling procedure. SmartPLS analysis is carried out in three stages, namely Outer Model Analysis (Validity Test, Discriminant Validity, and Reliability Test), Inner Model Analysis (R-Square), and Hypothesis Testing. The hypothesis test results show that the t-statistic value of 0.478 is greater than the T table 0.195 and the P-value value is 0.633 so the first hypothesis states that digital marketing on Lifebuoy soap is rejected. The hypothesis test results show that the t-statistic value of 0.877 is greater than the Ttable 0.195 and the P-values are 0.381 so the second hypothesis which states that digital marketing on Lifebuoy soap is rejected. The hypothesis test results show that the t-statistic value of 0.393 is greater than the Ttable 0.195 and the P-values are 0.694 so the third hypothesis which states that digital marketing moderated by packaging on Lifebuoy soap is rejected. The hypothesis test results show that the t-statistic value of 0.083 is greater than the Ttable 0.195 and the P-value is 0.934 so the third hypothesis which states that product variations moderated by the packaging on Lifebouy soap are rejected.
THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY, PRICE ON CONVERSE SHOE PURCHASE DECISION IN WEST CIKARANG Hutauruk, Basar Maringan; Suryadi, Suryadi
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026): March 2026
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.539

Abstract

Purchasing decisions are an important aspect of a marketing strategy that reflects a product's success in attracting interest and meeting consumer needs. This study aims to determine the influence of brand image, product quality, and price on purchasing decisions for Converse shoes in West Cikarang. This study uses a quantitative method with data collection techniques through distributing questionnaires to respondents. The sample in this study amounted to 100 respondents, determined using the Lemeshowmethod. The sampling technique used was nonprobability sampling with a purposive sampling approach.Data processing was carried out using the SPSS version 27 application. The results of the study indicate that partially and simultaneously, the variables of brand image, product quality, and price have a positive and significant effect on purchasing decisions. This means that the better the brand image, the higher the product quality, and the more appropriate the price offered, the more likely consumers are to decide to purchase the product. These findings have implications for companies in improving marketing strategies, particularly in maintaining brand image, maintaining product quality, and setting prices that are in accordance with the value received by consumers. Keywords: Brand Image, Product Quality, Price, Purchase DecisionJEL Code:
PENGARUH CITRA MEREK, KUALITAS PRODUK, HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU CONVERSE DI CIKARANG BARAT Hutauruk, Basar Maringan; Suryadi, Suryadi
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026): March 2026
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.537

Abstract

Keputusan pembelian merupakan aspek penting dalam strategi pemasaran yang mencerminkan keberhasilan suatu produk dalam menarik minat serta memenuhi kebutuhan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian sepatu Converse di Cikarang Barat. Penelitian ini menggunakan metode kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada responden. Sampel dalam penelitian ini berjumlah 100 responden, ditentukan menggunakan metode Lemeshow. Teknik sampling yang digunakan adalah nonprobability sampling dengan pendekatan purposive sampling. Pengolahan data dilakukan menggunakan aplikasi SPSS versi 27. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, variabel citra merek, kualitas produk, dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini berarti, semakin baik citra merek, semakin tinggi kualitas produk, dan semakin tepat harga yang ditawarkan, maka semakin besar kemungkinan konsumen memutuskan untuk membeli produk tersebut. Temuan ini memberikan implikasi bagi perusahaan dalam meningkatkan strategi pemasaran, khususnya dalam mempertahankan citra merek, menjaga kualitas produk, serta menetapkan harga yang sesuai dengan nilai yang diterima oleh konsumen.
Co-Authors ARIF SUSILO Baehaqi indriani, dede muhidin, asep Muhtajuddin Danny Saputra, Alhadi Soejarminto, Yos Suryadi Suryadi