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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Yuda Dharma Putra
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Religion Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Impact of Social Media Advertising and Brand Awareness on Waqf Re-Interest Mediated by Waqif Satisfaction Yuda Dharma Putra; Sri Astuti Pratminingsih
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 9 No. 2 (2025): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v9i2.6188

Abstract

This study aims to analyze the effect of social media advertising and brand awareness on waqf intentions at Sinergi Foundation, with waqf satisfaction as a mediating variable. This research uses a quantitative approach with descriptive and verification methods. Data were collected through observations, interviews, and questionnaires distributed to 100 waqifs in the Bandung City Region who have interacted with the Synergy Foundation. The sampling technique used was purposive sampling, and the research instrument used was a Likert-scale questionnaire. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The results showed that brand awareness has a significant effect on waqf satisfaction and intention to return to waqf. Social media advertising has a significant effect on waqf satisfaction but does not directly affect re-engagement, the impact occurs indirectly through satisfaction. The findings emphasize the important role of donor satisfaction in driving repeat waqf participation. This study contributes to the development of digital marketing strategies that prioritize donor engagement and satisfaction to increase waqf loyalty.
DEVELOPMENT OF DIGITAL LEARNING BASED INTERNATIONAL COOPERATION IN ELEMENTARY SCHOOL TEACHERS Panji Adam Agus Putra; Yuda Dharma Putra; Maman Surahman; Heru Pratikno; M Zidan Al Insyani; Intan Nurapriliani; Nurbani Syifa
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 5 (2023): September
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i5.979

Abstract

Collaboration programs with international organizations develop all aspects, especially in the field of education that the university has carried out. The activity was educating the elementary school teachers because it has a significant component in the educational process. The university education system has a substantial role in preparing competitive human resources. This study result findings in the form of language and cultural differences is the main issues in the implementation of the international collaboration programs. The method was used group discussions between Indonesian and Thai teachers through an innovative approach to digital learning media in a more structured and in-depth way. Group discussion case studies successfully provided practical and interactive experiences to the participants. It was concluded that mutual understanding of culture between teachers and students was fundamental and needs to be considered so that learning can be done effectively and comfortably. Educators can jointly build awareness of the effectiveness of using technology in the classroom. Technology was not only used but has a significant impact on learning processes and outcomes. The implementation of this international collaboration program aims to solve the problems faced and enhance cooperation between the two countries further.
Co-Authors Heru Pratikno Intan Nurapriliani M Zidan Al Insyani Maman Surahman Nurbani Syifa Panji Adam Agus Putra Sri Astuti Pratminingsih