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All Journal Indonesian Journal of International Relations
Fadchurrozi, Imam
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Social Sciences

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STRATEGI MILITER ART OF WAR PADA PROSES INTERNASIONALISASI PT INDOFOOD CBP DI AFRIKA Fadchurrozi, Imam
Indonesian Journal of International Relations Vol 9 No 2 (2025): INDONESIAN JOURNAL OF INTERNATIONAL RELATIONS
Publisher : Indonesian Association for International Relations

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32787/ijir.v9i2.654

Abstract

This study aims to analyze the application of Sun Tzu’s Art of War principles in PT Indofood CBP’s internationalization strategy in Africa. A qualitative approach with descriptive analysis is employed, utilizing the OLI Paradigm (Ownership, Location, Internalization) as an analytical framework to examine factors influencing Indofood’s expansion. Sun Tzu’s principles, such as knowing oneself and the competition, flexibility, and strategic alliances, are analyzed alongside Indofood’s ownership advantages in technology and production (O), the attractiveness of investment locations in Africa (L), and internalization strategies to maintain control over supply chains and distribution (I). The findings indicate that Indofood adapts its products to local preferences and establishes strategic partnerships, including social initiatives such as polio vaccination programs, to strengthen market penetration. This study concludes that integrating Sun Tzu’s military strategies with the OLI Paradigm offers valuable insights for companies navigating complex and competitive global markets.
PELAKSANAAN CORPORATE SOCIAL RESPONSIBILITY (CSR) PERUSAHAAN GLOBAL IKEA: ANALISIS PENDEKATAN PIRAMIDA CARROLL Fadchurrozi, Imam
Indonesian Journal of International Relations Vol 8 No 1 (2024): INDONESIAN JOURNAL OF INTERNATIONAL RELATIONS
Publisher : Indonesian Association for International Relations

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32787/ijir.v8i1.452

Abstract

This research aims to analyze and identify the implementation of Corporate Social Responsibility (CSR) by the global company IKEA, which is the world's largest furniture company. As known, the concept of CSR emerged as a form of corporate governance to address the social and environmental impacts of company activities. The implementation of CSR by companies is crucial considering that economic and social goals for a company do not function separately but rather mutually influence each other. This research utilizes a qualitative approach and Archie B. Carrol's CSR Pyramid theory as an analytical tool. Through this research it can be observed that IKEA carries out a series of CSR activities, including economic responsibility, legal compliance, ethical responsibility, and philanthropic responsibility. The implementation of CSR by IKEA has a significant impact on the company's growth and can enhance a positive reputation in the eyes of the global community.
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