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All Journal Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah AL-MULTAZIM : Jurnal Manajemen Bisnis Syariah
Tito, Luki
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Analisis Model Perilaku Konsumen Dan Proses Pengambilan Keputusan Dalam Manajemen Pemasaran Perspektif Ekonomi Syariah Tito, Luki; Fauzan Mutakin, Agil; Fuji Amalia, Bunga
Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Vol. 7 No. 1 (2025): Eco-Iqtishodi: Jurnal Ilmiah Ekonomi dan Keuangan Syariah
Publisher : Program Studi Ekonomi Syariah Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/5k83az37

Abstract

This study aims to analyze consumer behavior models and decision-making processes from the perspective of Islamic economics and their application in marketing management. Using a literature review method, this research examines relevant literature on key concepts in consumer behavior and the underlying principles of Islamic economics. In Islamic economics, consumer behavior is not solely based on economic rationality but is also guided by ethical and moral values in Islam, such as justice, honesty, and balance. The decision-making process in this perspective considers aspects of halal and haram, sustainability, and the social impact of the decisions made. The study finds that applying Islamic economic principles in marketing management can enhance consumer trust and loyalty toward marketed products or services. Thus, a deep understanding of consumer behavior within the scope of Islamic economics offers a strong opportunity to implement effective marketing management in line with Sharia principles.. Keywords: Consumer Behavior, Islamic Economics, Decision-Making, Marketing Management, Consumer Loyalty
Konsep Penerapan Akad Mudharabah Pada Sistem Operasional Asuransi Syariah Tito, Luki; Sobarna, Nanang
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Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/almultazim.v5i1.25836

Abstract

This research aims to analyze the concept of mudharabah contract in the operational system of Islamic insurance. The mudharabah contract is one of the main principles in Islamic economics used in the management of funds between the policyholder (shahibul maal) and the insurance company (mudharib). Using the literature study method, this research examines relevant literature on the implementation of the mudharabah contract in Islamic insurance, including the profit-sharing mechanism, the responsibilities of each party, and compliance with Sharia principles. The research results show that the mudharabah contract in Islamic insurance provides a more just and transparent alternative compared to the conventional insurance system. However, the challenges in its implementation include regulatory aspects, transparency in fund management, and protection of policyholders' rights. Therefore, the optimization of the application of mudharabah contracts in Islamic insurance requires synergy between financial institutions, regulatory authorities, and policyholders to ensure compliance with Sharia principles and to enhance public trust in the Islamic financial system.
Co-Authors Fauzan Mutakin, Agil Fuji Amalia, Bunga Nanang Sobarna