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All Journal International Journal of Entrepreneurship, Business, and Creative Economy Inclusive Society and Sustainability Studies (ISSUES)
Abug, Nerisa B
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Moderating Role of Feedback Methods in Customer-Centric Innovation Adoption: Evidence on Micro and Small Enterprises in Cavite, Philippines Mendoza, Xavier Lawrence; Abug, Nerisa B
International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 2 (2025): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v5i2.3152

Abstract

This study investigates the role of customer feedback methods on the behavioral intention to adopt customer-centric innovation among micro and small enterprises (MSEs) in Cavite, Philippines. Using a predictive-causal research design and Partial Least Squares Structural Equation Modeling (PLS-SEM), the study examines the relationships between customer ideas, organizational beliefs and values, enterprise resources, feedback methods, and behavioral intention to adopt customer-centric innovation. Data were collected from 125 MSEs in select municipalities of Cavite. Results confirm the positive impact of customer ideas, organizational beliefs and values, and resources on innovation adoption intention. Generally, the study reveals a moderating role of feedback methods. While feedback strengthens the link between customer ideas and intention to adopt customer-centric innovation, it negatively impacts the relationship between enterprise resources and intention. The study highlights the importance of strategically designed, lean, and actionable feedback mechanisms for MSEs, emphasizing the need for alignment with business size and resource availability.These findings contribute to the literature on innovation management in developing economies and offer practical insights for entrepreneurs and policymakers supporting MSEs.
Technology Adoption Intention Among Tinapa Producers in Rosario, Cavite, Philippines: A Correlational and Narrative Analysis Mendoza, Xavier Lawrence; Abug, Nerisa B; Roguel, Sally A
Inclusive Society and Sustainability Studies Vol. 5 No. 1 (2025): August
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/issues.v5i1.3321

Abstract

Rosario, Cavite, Philippines, well-known for its tinapa production, exemplifies the importance of the artisanal food production sector, where the traditional practice of tinapa making is deeply embedded in the local economy and culture. This sector often relies on manual processes that could benefit from technological innovation to enhance efficiency and product quality. Recognizing this potential, this study investigates the factors influencing technology adoption intention among tinapa producers in Rosario, Cavite, Philippines, employing a descriptive-correlational and narrative research design. Quantitative data from 40 tinapa producers were collected using survey questionnaires, while qualitative insights were gathered through semi-structured interviews. The results indicate that the respondents have a neutral intention towards technology adoption. Correlation analysis reveals that technology adoption intention is significantly and positively related to perceived benefits, technological know-how, and available resources. In contrast, perceived risk did not significantly influence adoption intention. The narrative analysis highlights that producers' inclination towards technology adoption is constrained by strong adherence to traditional practices, limited technological awareness, and resource scarcity, despite recognizing potential modernization advantages. The study concludes that effective technology adoption strategies must integrate financial support, infrastructure development, and tailored education to address the unique challenges and cultural context of tinapa producers.
Co-Authors Mendoza, Xavier Lawrence Roguel, Sally A