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All Journal eProceedings of Management
Siregar, Oktobeno Mikaila Hasudungan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Lakeside Coffe Siregar, Oktobeno Mikaila Hasudungan; Saputri, Marheni Eka
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

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Abstract

Service quality is one of the supporting factors for purchasing decisions. Service quality depends on the company'sability to provide satisfaction with its customers' needs. Meanwhile, a purchasing decision is an action carried out bya buyer towards a seller when choosing a product to buy. This research was conducted to determine the quality ofservice regarding purchasing decisions for Lakeside Coffee products, with 100 respondents used as the researchsample. To make it easier for researchers to carry out testing and data processing, researchers use SPSS software.The results of this research show that service quality has a positive effect on purchasing decisions. Service quality hasa significant influence on purchasing decisions.Keywords-service quality, purchasing decisions
Co-Authors Marheni Eka Saputri