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All Journal Enrichment: Journal of Multidisciplinary Research and Development
Satria, Ryuki
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Humanities Economics, Econometrics & Finance Engineering Health Professions Social Sciences

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Exploration of the Use of Artificial Intelligence in Business Processing by KOL Marketing Agencies Satria, Ryuki
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 5 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i5.445

Abstract

This study aims to examine the use of Lark's Artificial Intelligence (AI) platform in supporting business processes in Key Opinion Leader (KOL) marketing agencies, with a case study on Orbeat Digital Agency. The research method used is a qualitative approach with data collection techniques in the form of participatory observation, semi-structured interviews, and documentation. The results show that Lark plays a significant role in improving operational efficiency, strengthening team coordination, and facilitating real-time management of campaign projects. However, there are still obstacles such as the need for a stable internet connection and the process of adapting new users. This study recommends strengthening digital infrastructure and internal training to optimize the use of Lark.
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