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All Journal Jurnal Pengabdian West Science West Science Social and Humanities Studies
Chaniago, Anggrany
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Impact of Local Story Packaging, Educational Activities, and Traditional Branding on Destination Attractiveness through Positive Emotions in Yogyakarta Chaniago, Anggrany; Muhtadi, Muhamad Ammar; Lesmana, Tera
West Science Social and Humanities Studies Vol. 3 No. 08 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i08.2179

Abstract

This study examines the role of local story packaging, educational activities, and traditional branding in enhancing destination attractiveness, with positive emotions as a mediating variable, in the context of cultural tourism in Yogyakarta, Indonesia. Using a quantitative approach with 250 respondents and data analysis employing Structural Equation Modeling–Partial Least Squares (SEM-PLS 3), the findings reveal that all three independent variables significantly influence positive emotions and destination attractiveness. Furthermore, positive emotions are shown to mediate these relationships, highlighting their central role in shaping tourists’ perceptions and experiences. The study contributes to tourism literature by confirming the importance of culturally grounded strategies in destination marketing and provides practical implications for stakeholders in developing emotionally engaging, authentic, and sustainable tourism experiences.
Strategi Start-Up Berbasis Komunitas Melalui Penguatan Sistem Usaha yang Adaptif Tehuayo, Erlinda; Aisah Asnawi, Raden Ayu; Faisal, Muhammad; Hadinda, Hadinda; Yusuf, Glen Andre; Chaniago, Anggrany
Jurnal Pengabdian West Science Vol 4 No 11 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i11.2844

Abstract

Start up berbasis komunitas menjadi salah satu model usaha yang potensial dalam menggerakkan ekonomi lokal dan sosial di era digital. Namun, banyak start up komunitas menghadapi tantangan dalam membangun sistem usaha yang adaptif terhadap perubahan pasar dan teknologi. Program ini bertujuan mengembangkan strategi penguatan sistem usaha adaptif melalui pendekatan berbasis komunitas (community-based business) dengan dukungan teknologi digital dan manajemen kolaboratif. Metode pelaksanaan meliputi pelatihan manajemen adaptif, pengembangan platform digital komunitas, serta pendampingan wirausaha berbasis nilai sosial. Hasil kegiatan menunjukkan peningkatan kemampuan komunitas dalam pengelolaan usaha, kolaborasi lintas anggota, serta adaptasi terhadap perubahan lingkungan bisnis. Dengan demikian, penguatan sistem usaha adaptif terbukti mendukung keberlanjutan start up berbasis komunitas di tingkat lokal.
Co-Authors Aisah Asnawi, Raden Ayu Hadinda, Hadinda Lesmana, Tera Muhammad Faisal Muhtadi, Muhamad Ammar Tehuayo, Erlinda Yusuf, Glen Andre