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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Mahasiswa Pertanian
Sitorus, Abdoni
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Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Immunology & microbiology Materials Science & Nanotechnology

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Analisis Keberlanjutan Usahatani Andaliman di Kabupaten Toba Sitorus, Abdoni; Rauf, Abdul; Lindawati, Lindawati
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19754

Abstract

Andaliman as a typical biodiversity of North Sumatra that grows wild in the Toba and Tapanuli lake areas and is widely found in Toba Regency. Toba Regency is the largest producer of andaliman in North Sumatra with a planting area of 274 Ha and a production of 110.17 tons per year. Andaliman plants experience price fluctuations throughout the year ranging from Rp. 10,000 to Rp. 400,000. Andaliman plants are also quite difficult to cultivate so that Andaliman farming needs to be analyzed for Andaliman farming desires by lifting five dimensions of desire. The method used to analyze Andaliman is multidimensional scaling or MDS in a tool called Rapfish with the output of sensitive attribute data and the value of the desire index of each dimension. The results of the study showed that the value of the desire index for Andaliman farming and cultivation in the fairly sustainable category with a desire ordination value of 54.44 and 51.54. Sensitive attributes that affect the sustainability of andaliman farming are Planting materials for regeneration, Crop rotation, Sales system, Income/harvest, Selling price of andaliman, Tradition of using andaliman, Family participation in farming, Cooperation between andaliman farmers and UMKM managers, Role of agricultural extension workers, Access to agricultural roads, Post-harvest technology. Role of agricultural extension workers, Marketing information of andaliman and Management information of andaliman.
Strategi Eskalasi Produk Terhadap Sayur Segar Hidroponik PT. Hidrotani Sejahtera (Kecamatan Sunggal, Kabupaten Deli Serdang) Sitorus, Abdoni
Jurnal Ilmiah Mahasiswa Pertanian [JIMTANI] Vol 1, No 1 (2021)
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.338 KB)

Abstract

Penelitian ini bertujuan untuk menentukan strategi pengembangan produk sayur segar hidroponik PT. Hidrotani Sejahtera pada bulan maret 2020 sampai bulan september 2020. Penelitian ini menggunakan metode analisis deskriptif untuk mengetahui strategi alternative pengembangan produk sayur segar hidroponik dengan analisis SWOT (Strengths, Weakness, Opportunities, and Threats) untuk melihat lingkungan internal yaitu kekuatan dan kelemahan serta lingkungan eksternal yaitu peluang dan ancaman. Kemudian dirumuskan formulasi strategi pengembangan produk sauur segar hidroponik serta dilakukan analisis QSPM ( Quantitative Strategic Planning Matrix) untuk menentukan strategi prioritas yang menjadi masukan bagi PT.Hidrotani Sejahtera untuk diterapkan. Hasil penelitian menunjukkan strategi alternative PT. Hidrotani Sejahtera S-O menambah variasi jenis dan bentuk sayur segar siap saji bebas pestisida. Strategi W-O memperbaiki akses dan membentuk pasar baru di media online, strategi S-T meningkatkan produktifitas dan kualitas produk yang dihasilkan, strategi W-T melakukan pemasaran secara langsung kekonsumen. Strategi yang menjadi prioritas untuk diterapkan adalah strategi S-O menambah variasi jenis dan bentuk sayur segar siap saji bebas pestisida.
Co-Authors Abdul Rauf Lindawati Lindawati