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All Journal Bisma: Jurnal Bisnis dan Manajemen Jurnal Impresi Indonesia
Widia, Didi
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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INTERNATIONAL BUSINESS EXPANSION STRATEGY THROUGH AMAZON’S GLOBAL E-COMMERCE PLATFORM IN THE BEAUTY PRODUCT CATEGORY Indaswari, Fidelia Dewi; Widia, Didi
Bisma: Jurnal Bisnis dan Manajemen Vol. 18 No. 3 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i3.49946

Abstract

In this modern age of rapid technological growth and abundant information, e-commerce has become a powerful tool for businesses looking to reach a global audience. Engaging in electronic commerce opens up a world of opportunity to tap into local and international markets ripe for expansion. This study aims to dig deeper into the beauty product preferences of the American populace, which uses Amazon to craft a strategic expansion plan that resonates with people's desires. This research delved into the realm of qualitative analysis by utilizing the innovative TOWS matrix analysis and STP analysis to uncover the desires and inclinations of individuals toward beauty products. To capture the attention of the Amazon e-commerce market, the company should target female consumers between the ages of 12 and 44 who are interested in vegan, eco-friendly products that are chemical-free, prioritize animal welfare, and are looking for high-quality decorative cosmetics. Furthermore, the company should promote eco-friendly products and professional makeup to cater to the growing demand for sustainable options among environmentally-conscious Americans. With a well-thought-out plan, the company has the potential to thrive and expand its business footprint by tapping into the endless possibilities of e-commerce platforms.
Vanilla Export Destination Country Selection Strategy in an Effort to Optimize the International Market : (Case Study of Cv. Tanda Sentra Indonesia) Narendra, Attaya Irhab; Widia, Didi
Jurnal Impresi Indonesia Vol. 3 No. 8 (2024)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i8.5385

Abstract

Indonesia is the second largest producer of vanilla in the world. This is because Indonesia produces quality and durable vanilla. The subject of the case study and the main object of this research is CV Tanda Sentra Indonesia, which is a company that produces dried vanilla and works with local farmers under the guidance of the company. CV Tanda Sentra Indonesia has exported to several countries, namely Italy, France and the UK. However, the company still has obstacles in determining export destination countries to be able to cover other countries. Therefore, this study aims to (1) analyze vanilla export destination countries using the PESTEL method, (2) conduct a SWOT analysis of related export destination countries, and (3) identify export strategies in optimizing the vanilla market. The research method used in this study is a qualitative method using PESTEL analysis. For data collection techniques, descriptive methods were used and analyzed using the PESTEL and SWOT methods. Then, weighting was carried out using the SWOT matrix and IFAS and EFAS weighting.
Increased Competitiveness of Indonesia's Rubber Rubber Exports After The Enactment of ACFTA (Asean-China Free Trade Agreement) Febriani, Febriani; Aji, Wisnu Hendra Kartika; Widia, Didi
Jurnal Impresi Indonesia Vol. 3 No. 9 (2024)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i9.5404

Abstract

The ASEAN-China Free Trade Agreement (ACFTA), which came into effect in January 2010, aims to increase economic cooperation and remove trade barriers. However, the value of Indonesia's rubber exports decreased significantly after the implementation of this agreement. This study uses the gravity model and Revealed Trade Advantage (RCTA) method to analyze the factors affecting the decline in the value of Indonesia's rubber exports. The data used covers the period 2001-2022 and is taken from various sources including TradeMap and interviews with rubber exporters. Findings show that the value of Indonesia's rubber exports to China and ASEAN countries has fluctuated, with a significant decline after 2011. Gravity model analysis shows that ASEAN-China real GDP growth is negatively related to the value of Indonesian rubber exports, while other factors such as exchange rates and commodity prices also play a role. The decline in Indonesia's rubber export competitiveness is not only caused by the implementation of ACFTA, but also by internal factors such as low productivity and underinvestment. Recommendations are given for commodity price adjustments to improve Indonesia's rubber export competitiveness.
Co-Authors Aji, Wisnu Hendra Kartika Febriani Indaswari, Fidelia Dewi Narendra, Attaya Irhab