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All Journal Bisma: Jurnal Bisnis dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen
Dea Restika
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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BUDAYA KERJA AGILE DAN KINERJA PEMASARAN DIGITAL: PERAN MEDIASI KOMPETENSI DIGITAL DAN MODERASI KEPEMIMPINAN TRANSFORMASIONAL Dea Restika; Sulaeman, Maman
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53761

Abstract

This research explores the influence of agile work culture on digital marketing performance at Shopee Indonesia, with employee digital competence as a mediator and transformational leadership as a moderator. Using a quantitative approach with explanatory design, data were collected from 237 Shopee Indonesia employees through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The results reveal that agile work culture positively and significantly influences digital marketing performance (β = 0.487, p < 0.05). Employee digital competence proves to function as a partial mediator in this relationship with a significant indirect effect (β = 0.209, p < 0.001). Transformational leadership positively and significantly moderates the relationship between agile work culture and digital marketing performance (β = 0.198, p < 0.05). The mediated moderation analysis reveals that the indirect effect of agile work culture on digital marketing performance through digital competence increases with higher levels of transformational leadership (from 0.153 at low levels to 0.287 at high levels). These findings provide strategic implications for e-commerce companies in optimizing digital marketing performance through the integration of agile culture, development of digital competence, and implementation of transformational leadership style
PENGARUH KETEPATAN WAKTU DAN KEMUDAHAN PENGGUNAAN APLIKASI ACCESS BY KAI TERHADAP KEPUASAN PENUMPANG KAI DI STASIUN RANCAEKEK Dina Sonia; Dea Restika
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8503

Abstract

This study aims to examine the effect of punctuality and ease of use of the Access by KAI application on passenger satisfaction of KAI Commuterline Bandung Raya Daop 2 at Rancaekek Station. Issues related to train delays and technical problems in using the Access by KAI application are suspected to affect passenger satisfaction. This research employs a quantitative approach using a survey method by distributing questionnaires to passengers who use the Access by KAI application. The independent variables in this study are punctuality and ease of use of the application, while the dependent variable is passenger satisfaction. Data analysis was conducted using validity tests, reliability tests, multiple linear regression analysis, and hypothesis testing. The results indicate that punctuality and ease of use of the Access by KAI application have a significant effect on passenger satisfaction, both simultaneously and partially.
Co-Authors Dina Sonia Sulaeman, Maman