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All Journal Al-Kharaj: Journal of Islamic Economic and Business
Khodir Djaelani, Abdul
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Economics, Econometrics & Finance

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The Influence of Content Creation, Content Sharing, and Connecting on Customer Decisions through Community Building for the IndiHome Product Miftachul Kamal, Mohamad; Khodir Djaelani, Abdul; Malavia Madani, Ronny
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 3 (2025): : All articles in this issue include authors from 3 countries of origin (Indone
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i3.7633

Abstract

This study aims to analyze the influence of Content Creation, Content Sharing, and Connecting on Customer Decisions through Community Building for the IndiHome Telkom product (Case Study of Witel Telkom Pasuruan, East Java). This research uses a quantitative approach. The sample size is 91 based on Cooper and Emory. The analysis model uses Moderated Regression Analysis (MRA) and Structural Equation Model (SEM) based on Partial Least Square (PLS) with the help of SmartPLS version 3.0. The results showed that the content creation variable does not affect customer decisions. Content sharing and connecting variables do affect customer decisions. Community building influences customer decisions. However, community building does not mediate the relationship between content creation and customer decisions. On the other hand, community building does mediate the relationship between content sharing and customer decisions. Lastly, community building does not mediate the relationship between connecting and customer decisions  
The Influence of Service Quality and Service Experience on Word of Mouth (WOM ) Through Perceived Value of Tour Travel Congregants in Malang City Karimatun Nisa, Farida; Khodir Djaelani, Abdul; Susyanti, Jeni
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 3 (2025): : All articles in this issue include authors from 3 countries of origin (Indone
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i3.7634

Abstract

This study aims to analyze the influence of service, quality, and service experience on word of mouth (WOM) through perceived value on tour travel pilgrims in Malang City. This type of research is a quantitative approach research. The results of the calculation are 100 samples of Cooper and Emory. This study uses the Moderated Regression Analysis (MRA) model and Structural Equation Model (SME) analysis based on Partial Least Square (PLS) with the help of SmartPLS version 3.0. The results of the study show that the service quality variable has a significant and positive influence on word of mouth on tour travel pilgrims in Malang City. The service experience variable does not have a significant influence on word of mouth on tour travel pilgrims in Malang City. The service quality variable has a significant and positive influence on received value on tour travel pilgrims in Malang City. The service experience variable has a significant and positive influence on received value on tour travel pilgrims in Malang City. The received value variable has a significant and positive influence on word of mouth among tour travel pilgrims in Malang city. The received value variable can mediate the relationship between service quality and word of mouth with a positive and significant influence on word of mouth. The received value variable can mediate the relationship between service experience and word of mouth with a positive and significant influence on word of mouth.
Co-Authors Jeni Susyanti Karimatun Nisa, Farida Malavia Madani, Ronny Miftachul Kamal, Mohamad