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All Journal Journal of International Conference Proceedings Prosiding Simposium Nasional Manajemen dan Bisnis
Ramadhanie, Laylia Putri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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PENGARUH PENDAMPINGAN NASABAH BTPN SYARIAH MELALUI PROGRAM BESTEE TERHADAP PERKEMBANGAN UMKM PADA MMS NGANTANG MALANG Roykhan, Moh. Alif; Martisha, Fadia Shafa; Ramadhanie, Laylia Putri; Hadi, Riza Rais Ardiansyah
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/9q7bk972

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pendampingan nasabah melalui Program Bestee terhadap perkembangan UMKM di wilayah Masyarakat Mandiri Syariah (MMS) Ngantang Malang. Program Bestee yang diinisiasi oleh BTPN Syariah memberikan pelatihan dan bimbingan langsung kepada pelaku UMKM untuk meningkatkan kapasitas usaha dan daya saing. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan teknik purposive sampling terhadap 50 responden nasabah yang tergabung dalam program Bestee dan aktif menjalankan usaha. Instrumen berupa kuesioner diuji validitas dan reliabilitasnya, lalu dianalisis menggunakan regresi linear berganda dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa variabel pendampingan berpengaruh positif dan signifikan terhadap perkembangan UMKM, dengan nilai koefisien determinasi sebesar 77,2%. Temuan ini menegaskan bahwa pendampingan yang diberikan oleh fasilitator berperan penting dalam peningkatan kapasitas dan keberlanjutan usaha nasabah UMKM.
Creative Content Production Challenge and Engagement Instability Analysis of Bu Erte’s Woven Bags on Tiktok Ramadhanie, Laylia Putri; Meilina, Restin
Journal of International Conference Proceedings Vol 8, No 7 (2025): 2025 Bali ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i7.4505

Abstract

This research investigates the content strategy of traditional craft MSMEs (Micro, Small, and Medium Enterprises) in response to engagement instability on TikTok. The study's significance lies in its effort to fill the literature gap regarding the impact of algorithmic uncertainty on the creative decisions of micro-entrepreneurs. Its objective is to analyze the meaning and adaptation strategies employed by the owner of "Tas Anyaman Bu Erte" (Bu Erte's Woven Bags) in managing fluctuations in audience involvement. Utilizing a qualitative case study approach, the research findings reveal that a reactive response to engagement instability actually triggers a simplification of content into static formats, which further decreases interaction. The findings indicate that audiences value content that transparently showcases the craftsmanship process more highly than content that merely follows viral trends. The study's implication suggests the necessity of shifting focus toward a hybrid content strategy that balances trend adaptation with product quality education to build sustainable customer trust.
Co-Authors Hadi, Riza Rais Ardiansyah Martisha, Fadia Shafa RESTIN MEILINA Roykhan, Moh. Alif