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All Journal Jurnal Simki Economic Akses : Journal of Public and Business Administration Science
Nursahira, Meirina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh Manajemen Modal Kerja terhadap Profitabilitas Perusahaan Lindananty; Nursahira, Meirina
JOURNAL AKSES STIA MALANG Vol 7 No 2 (2025): JOURNAL OF MEDICAL RECORDS AND HEALTH INFORMATION
Publisher : STIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58535/jasm.v7i2.67

Abstract

Abstract This study aims to examine the effect of working capital management on firm profitability. Working capital management is measured by five indicators: inventory conversion period, receivables conversion period, payables conversion period, cash conversion cycle, and cash conversion efficiency. Profitability is assessed using four ratios: Net Profit Margin (NPM), Return on Asset (ROA), Return on Equity (ROE), and Return on Capital Employed (ROCE). This is a quantitative research using secondary data from the financial statements of 24 food and beverage manufacturing companies listed on the Indonesia Stock Exchange for the period 2019–2021. The regression analysis results indicate that all working capital indicators significantly and positively affect all four profitability measures. The efficiency of receivables and cash management contributes most dominantly to increasing profitability. These findings reinforce the importance of working capital management in supporting short-term financial performance and achieving corporate profitability. Keywords: cash efficiency; profitability; return on asset; return on equity; working capital management.
Brand Image Memediasi Celebrity Endorse dan Sosial Media Marketing terhadap Keputusan Pembelian Produk UMKM: Pisang Goreng Ny Ani – Malang Irawati, Rina; Nursahira, Meirina; Setiyawan, Setiyawan
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1134

Abstract

Digital marketing have a very important role in marketing a business, especially for MSME businesses. Social media offers great opportunities for MSMEs to grow and develop amidst fierce competition. Pisang Goreng Ny Ani is a micro-scale food business, which is currently a popular snack in Malang which was established in 2024. The purpose of the study was to determine the direct and indirect influence of Celebrity Endorsement and Social Media Marketing on purchasing decisions for MSME products through Brand Image. The research sample was 100 consumers of Pisang Goreng Ny Ani using the Hair et al formula and the Accidental Sampling technique. Data were obtained through questionnaires, then analyzed using descriptive statistics, multiple regression and path analysis. The results showed that celebrity endorsement and social media marketing had a strong influence on purchasing decisions where the significance was 0.009 and 0.015 respectively. Celebrity endorsement and social media marketing have an influence on brand image with a significance of 0.000 and 0.003. Brand image mediates the variables celebrity endorsement and social media marketing on purchasing decisions. The largest indirect influence is brand image mediating social media marketing on purchasing decisions with the largest beta value, namely 0.194
Co-Authors Lindananty Rina Irawati Setiyawan Setiyawan